Email & Retention Manager

JOB TITLE: Email & Retention ManagerEMPLOYER: G Fuel LLCDEPARTMENT: MarketingREPORTS TO: SVP of Growth & EcommerceLOCATION: In-office work at least 3 days per week (Tue, Wed, Thu) in the El Segundo Area of Los Angeles, CA.ABOUT THE BRAND:Since 2012, G FUEL has been on a mission to create the healthiest, most effective energy formula for gamers. What started with three bold flavors has grown into a movement"”a vibrant community of gamers, creators, and everyday enthusiasts. G FUEL offers sugar-free, antioxidant-rich energy in over 40 flavors, with 344K+ verified 5-star ratings. No sugar. No gluten. No crash. Just clean, natural energy that fuels your grind. JOB SUMMARYThe Email & Retention Manager will drive G FUELs customer loyalty strategy and email marketing initiatives. This hands-on role combines technical email expertise with strategic leadership to grow revenue through email, SMS, and loyalty programs. The position requires both tactical execution of campaigns and strategic development of retention programs that drive customer engagement and repeat purchases.KEY RESPONSIBILITIESBuild and execute email and SMS campaigns within KlaviyoDesign, code, and implement email templates and flowsDevelop and optimize retention-focused email flows including: Welcome seriesPost-purchase sequencesWin-back campaignsAbandoned cart recoveryBrowse abandonmentVIP customer nurtureImplement list growth strategies and lead generation campaignsManage list hygiene and sunset policiesMonitor and improve deliverability metricsOwn and optimize G FUELs loyalty program strategyDevelop targeted campaigns to drive program enrollmentCreate and optimize reward structuresAnalyze member behavior for personalization opportunitiesBuild and manage A/B testing programsManage ESP and loyalty platform integrationsCreate performance dashboardsPartner with cross-functional teamsKEY PERFORMANCE INDICATORS:Loyalty program enrollment growthMember redemption ratesAverage order value (AOV) improvementPurchase frequency accelerationCustomer spend increasesEmail and SMS engagement metricsRevenue attribution from automated flowsList growth and health metricsEmail deliverability ratesQUALIFICATIONSSKILLS & QUALIFICATIONS:5+ years of email marketing experience with proven revenue results3+ years managing loyalty programsAdvanced proficiency in KlaviyoStrong HTML and CSS skills for email developmentExperience building SMS campaignsDeep understanding of email deliverability and list managementProven track record in A/B testingExperience with customer segmentationBachelors degree in Marketing, Business, or related fieldCOMPENSATION AND BENEFITSCompetitive salary and performance-based bonuses.Comprehensive health, dental, and vision insurance.Paid time off, including holidays and vacation days.Professional development and training opportunities.WHAT WE OFFER:Competitive salary and benefits.A dynamic, supportive, and fun work environment.Opportunities for career growth within a fast-paced, growing brand.Employee discounts on G Fuel products.EQUAL OPPORTUNITY EMPLOYER STATEMENTG FUEL LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Created: 2025-02-23