Consumer Insights Specialist

Title: Insights Specialist Location: Madison, WICompensation: $60,000-75,000Contact: Lindsey Bartlett - lbartlett@A dynamic, full-service marketing agency is looking for an internal Insights Specialist to join their team. In this role, you'll manage qualitative and quantitative research projects from start to finish, turning insights into actionable recommendations that drive impactful marketing strategies. You'll also oversee budgets, manage billing processes, and share consumer trends to deepen audience understanding.Please do not apply if no intention to have a regular, in office presence in Madison, Wisconsin. PerksFun, fast-paced agency environmentCool work, interesting clients90% covered benefitsInclusive company cultureCollaborative environment, high value placed on contributionKey Responsibilities:Plan and execute qualitative and quantitative research projectsDevelop screeners, questionnaires, and discussion guidesManage fieldwork, data collection, and research logisticsCreate visual reports and actionable insights for clientsMonitor consumer and cultural trends to inform strategiesQualifications:2-4 years of relevant experience in market research or related fields.Bachelor's degree in marketing, market research, advertising, psychology, or a related field.Knowledge of research methodologies and survey data analysis.Proven ability to translate research insights into actionable marketing recommendations.Strong organizational skills and attention to detail.Ability to work in the Madison, WI office 3 days per week

Created: 2025-02-19