Walmart PPC

Ecommerce PPC Specialist Bentonville, AR Full Time Manager/Supervisor Level Background & Purpose of the Role:Our client, a Media Agency, is seeking a data-driven and results-oriented PPC Strategist to join our Bentonville team. This role focuses on planning, executing, and optimizing pay-per-click (PPC) campaigns across Walmart's advertising platforms to drive maximum ROI for our clients.As a PPC Strategist, you will manage multiple clients campaigns, analyze performance metrics, and develop innovative strategies to exceed assigned KPIs. You will be at the forefront of the ever-evolving ecommerce advertising landscape, leveraging advanced analytics and optimization techniques to deliver exceptional results.Who You Are & What You'll Do:As a Walmart PPC expert, you'll manage campaigns across Walmart's Sponsored Products, Sponsored Brands, and Sponsored Display, ensuring peak performance and profitability. You'll partner with cross-functional teams and clients to develop strategies, analyze performance, and continually refine campaigns.Key Attributes:Analytical Problem-Solver: You thrive on data-driven insights and can transform complex analytics into actionable strategies.Strategic Innovator: You stay ahead of trends and leverage cutting-edge PPC tactics to achieve client goals.Client-Centric Communicator: You build strong client relationships through regular communication, reporting, and collaboration.Detail-Oriented Manager: You excel at juggling multiple priorities while maintaining a high standard of accuracy and execution.Key Responsibilities:Day-to-Day Responsibilities:Full understanding and execution of Walmart PPC products, including Sponsored Products, Sponsored Brands, and Sponsored Display.Plan, manage, and execute Walmart PPC campaigns for multiple clients simultaneously, ensuring alignment with brand goals.Continuously monitor campaign performance metrics such as ROAS and CPA, and suggest/exploit optimization strategies to exceed assigned KPIs.Create, analyze, and interpret performance reports, providing actionable insights to clients and internal teams.Leverage analytical and reporting tools to maximize campaign effectiveness and profitability.Client Management:Manage a diverse book of business comprising multiple brands/clients, ranging in size from small to enterprise-level.Establish regular communication cadences, including weekly client touchpoints and quarterly forecasting presentations.Present performance results and optimization recommendations tailored to each client's objectives.Strategy and Collaboration:Collaborate with creative teams to develop cutting-edge media assets that enhance campaign performance.Participate in budget allocation discussions across various channels and platforms.Maintain strong relationships with media and technology vendors, staying informed on industry trends and tools.Experiment with new bidding, ad placement, and management techniques to drive continuous improvement.Manage and leverage campaign risk and loss pools for testing and experimentation.Skills & Qualifications:Proven expertise in Walmart PPC products (Sponsored Products, Sponsored Brands, Sponsored Display).Advanced proficiency in campaign management, performance tracking, and optimization techniques.Strong knowledge of performance metrics such as ROAS, CPA, and conversion tracking.Exceptional organizational and multitasking skills, with the ability to manage a large book of business.Excellent communication and interpersonal skills, with experience presenting to clients and internal teams.Familiarity with analytical tools and platforms used in ecommerce PPC campaign management.Previous experience with Walmart's advertising ecosystem is highly preferred.A proactive, adaptable attitude with a focus on continuous learning and experimentation.

Created: 2025-02-19