Key Account Sales Manager
Avantik - Cleveland, OH
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Our mission is to exceed our customers expectations as their most reliable, innovative, and trusted lab resource. We achieve this by partnering with customers to solve their most pressing day-to-day challenges and always holding ourselves to a higher standard of product quality, exceptional service, and unmatched support.Summary/Objective:This combined role focuses on achieving financial goals, business development, and maximizing service revenue opportunities. The Key Account Manager will develop and execute business plans, foster long-term customer relationships, and deliver comprehensive sales and service solutions in their assigned region. This individual is accountable for meeting annual instrument, consumable, and service sales objectives, while supporting service contract sales, renewals, and customer satisfaction.Essential Functions:Meet or exceed annual revenue goals by developing regional business plans and account-specific strategies through the sales of consumables, service, and equipment.Plan and organize total territory coverage, including lead generation, account management, and sales funnel oversight.Partner with the commercial team to execute marketing campaigns and convert leads into sales opportunities.Uncover and close service sales opportunities to achieve and exceed contract capture and service revenue targets.Develop proposals and prepare service contract quotations in collaboration with the Service Sales Coordinator.Proactively manage the contract renewal process to retain and grow service contracts.Conduct onsite visits to capture and verify equipment inventory for new and renewing service contracts.Build consultative relationships with key stakeholders and decision-makers in hospital labs, reference labs, and physician office labs.Deliver annual business reviews with key accounts and develop long-term customer alliances.Utilize sales tools and CRM systems for routine forecasting, account profiling, call tracking, and opportunity management.Satisfy administrative requirements, including weekly activity reports, business plans, and expense reports.Ensure seamless collaboration with other teams, such as equipment sales, field service, marketing, and customer support, to maximize sales potential.Competencies:Mandatory 3-5 years of sales experience with demonstrated success in selling capital equipment, reagents, consumables, and service contracts.Strong interpersonal and communication skills with a proven ability to build relationships internally and externally.Expertise in complex sales processes, including prospecting, qualifying, negotiating, and closing deals.Business acumen, strategic thinking, and negotiation skills.Familiarity with strategic selling models and territory management best practices.Strong customer service orientation and ability to establish rapport with customers.Demonstrated organizational and project management skills in matrixed environments.Physical Requirements:Regular travel within the assigned territory to meet customers face-to-face.Occasional travel for trade shows and sales meetings.Required Skills/Abilities:Associate's degree (preferably in business) with at least 1-2 years of sales experience.Demonstrated selling and negotiation skills.Knowledge of service products, equipment modalities, and service contract solutions.Effective communication and interpersonal skills.Avantik is an integrated medical products and services company delivering superior quality instruments, reagents, consumables, and service to the anatomic pathology market consisting of hospital, reference, and physician office laboratories in the US. The company is headquartered in Montville Township, NJ. Avantik's experienced team and consultative partner approach integrates consumables, service, equipment, and education so that labs focus on what matters most - having everything under control in their laboratory to deliver fast and accurate diagnoses. Avantik offers a full line of consumables and reagents for the histology lab sourced and private label Avantik branded and by distribution of other brands. Avantik has serviced all brands of OEM histology lab equipment for over 40 years and offers best-in-class responsiveness and an industry leading 97% first time fix-rate. Avantik offers a team orientated, customer service focused environment with competitive compensation, bonus programs, medical (company covers 80% of the cost), dental and vision insurance, 401K (with a match) and more. Learn more at Avantik is an Equal Opportunity Employer.
Created: 2025-02-17