Director of Digital Commerce

BRICK EXECUTIVE SEARCH has been exclusively retained on a Search for a Director of Digital commerce for a Denver based , Woman owned company in the consumer products space. Title: Director of Digital Commerce and Digital MarketingTHE COMPANYFounded over 50 years ago in Denver, Colorado, is a leader in the infant and children's accessories market. The companys success comes from its commitment to innovation and partnership.Living and working in the mile-high city, where being active and embracing the contrasts that Denver has to offer, is central toto this company . The team brings a love of the outdoors, the arts, and design to the products we create.This woman-owned business sells millions of high-quality, functional, and fun products for young families to use every day. Mothers and babies are a critical part of the goldbug story.The company is establishing a philanthropic program that will meaningfully support initiatives and approaches to reducing maternal mortality and supporting maternal health.Job SummaryThe Director of Digital Commerce and Marketing is a newly developed role that will oversee all aspects of our digital commerce across brick and click, pure play and Amazon. This role is responsible for the e-comm P&L and for developing and implementing profitable digital growth strategies including marketing investments, and assortment and merchandising planning.Key Roles and ResponsibilitiesResponsible for developing and implementing all growth strategies across e-commerce channels including marketplaces, wholesale .com and the companys DTC siteSets yearly, quarterly and monthly plans for revenue, spend, and product assortment launch strategiesManages P&L for all online channels in order to achieve revenue target, margin targets and delivery timelinesManage and optimize performance of ad and marketing efforts to drive traffic and conversionPartners closely cross functionally with Merchandising, Design, Product Development Sales and Production Planning to execute on the aboveResearches and understands market trends with the ability to read and react quicklyStrong understanding of consumer behavior and ability to collaborate on consumer insight workManages product assortment, forecasting, and inventory planning alongside production planning and logistics teamsManages external paid media agencies to drive resultsKnowledge of retailer marketplaces including Walmart and Target and ability to interact directly with the accounts and sales partners to build strategies that impact growthPlan and develop new processes for DTC efforts including marketing, customer acquisition & retention, newslettersPartner closely with marketing partners to ensure consistency across .com channels as well as social media and other marketing channelsRequired Experience:10+ years of e-commerce experience including marketplaces & DTC5+ years management experienceDeep understanding of 3P best practices, including paid marketing, SEO, product pages and promosExperience building digital merchandising assortments and strategiesProven track record of launching new products and scaling existing businesses within Amazon and other marketplacesStrong ability to analyze data and develop recommendations based on analysisExperience leading and activating digital marketing initiatives for DTC and with marketplace partnersMust be okay with a dog friendly office

Created: 2025-02-16