Area Manager- East Bay
Proximo Spirits - Hayward, CA
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Position SummaryManage Proximo's brand portfolio in on premise/off premise accounts. Champion the on/off premise promotional activities by building relationships with new and existing accounts. Work with Distributor sales representatives and management to effectively grow the business and maximize Proximo programming. Role & ResponsibilitiesManage all Proximo Spirits Brand promotions within assigned territory. This to include but not limited to the following;Identifying key on premise promotional accounts that meet the Brands profile.Set promotional dates and times with accounts.Identify and manage the local promotional agency.Attend and monitor Brand promotions and make any necessary adjustments.Provide feedback to local management and Brand Managers on a scheduled basis.Manage distributor partner participation on execution of programmingManage/Order POS to ensure use during key promotions and provide feedback on its effectiveness.Manage the local promotional Budget and track Spend to ensure budget attainment.Proximo "Go to Accounts "Identify the top On & Off Premise Accounts in assigned territory.Work with local Distributor sales reps and management in perfecting these On & Off Premise Accounts.Menu PlacementsDrink featuresDistributionBack Bar PresenceShelf StandardsDisplay PresenceCold BoxProvide feedback to local management on competitive Brand activity, Pricing and Promotion.Assist local management in creating Brand Programming with Distributor.Identify key local "Multi-Unit "On Premise accounts with in assigned territory. Once Identified, set a regular call schedule to present Proximo Brands.Identify key accounts for" New Brand "launches and provide feedback to local Management and Brand Manager on a scheduled basisAbility to conduct business daily in an ethical and professional manner with strong interpersonal skills.Ability to communicate effectively with internal Proximo team members at all levels of the organization, vendors and customers (both internal and external) at all levels of the organization.Ability to analyze inventory reports and depletion reports for the purposes of preparing recaps, coordinating efforts and present solutions and opportunities to solve problems in the marketplace.Review and report execution of established trade marketing programming, pricing, incentives and execution of all distributor and market plans in all trade channels.Establish and maintaining key relationships at all assigned distributors and key accounts in the marketplace.Key CompetenciesAnalytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.Problem Solving--Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations;Initiative--Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.Oral Communication--Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget.Knowledge and ExperienceBachelor's degree preferred3+ years' relevant experience in the consumer goods industry, spirits experience and/or 3 -tier distribution experience preferred. On/Off premise Key Account call responsibility experience preferredDemonstrated sales management abilities with proven success in delivering sales goals and objectivesAbility to build and maintain strategic working relationships with distributors and accountsKnowledge of industry regulations, market trends and competitionProven team leadershipStrong interpersonal, influencing, negotiation, time management and presentation skills requiredStrong working knowledge of Microsoft OfficeMust have a valid state drivers license.The salary range for this role is a base salary of $87,500 to $110,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience and skill set against internal peers and against the scope and responsibilities of the position.Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.
Created: 2025-02-13