National Sales Leader

We are seeking a National Sales Leader to develop and execute a best-in-class sales strategy across multiple markets. This role is responsible for driving revenue growth, managing a high-performing sales team, and overseeing key business functions, including Accounts Receivable (AR), Finance, Business Development, Field Marketing, and Sales Operations. This is a high-impact, high-visibility role requiring deep multi-state leadership experience and a hands-on approach to managing a full team across sales and commercial functions. The ideal candidate has a track record of building and scaling sales teams, owning P&L, and driving operational excellence in a complex, fast-paced environment. This role is based at our Los Angeles headquarters with monthly travel to key markets. Key Responsibilities: Develop and implement sales plans that drive revenue, increase market share, and expand our footprint by identifying new opportunities, partnerships, and strategic accounts. Lead, coach, and mentor a national sales team to ensure strong performance, alignment with business goals, and a high-performance sales culture through ongoing training, goal setting, and accountability. Work cross-functionally with finance to optimize cash flow, manage risk, and ensure financial discipline, while overseeing accounts receivable processes to maintain healthy financial operations. Align field activations and operational strategies with sales goals to maximize market impact and efficiency, collaborating closely with marketing, operations, and finance to maintain a cohesive approach. Utilize performance analytics to assess market trends, refine sales strategies, and drive informed decision-making based on data insights. Travel monthly to support teams, meet with key accounts, and oversee operations across multiple states, ensuring sales execution and business growth in key markets. Leads and directs the work of other employees. Supervision is often provided through a team of subordinate managers to align goals with company objectives. Exercises authority for personnel decisions related to hiring, promotion, and separations for multiple teams, ensuring alignment with organizational goals. Provides leadership and strategic direction for the department. Consistently exercises discretion and independent judgment in guiding and shaping the strategies of multiple teams. In the leadership role, the worker is primarily engaged in enterprise management by providing strategic direction in employee training, status changes, job assignments, policy formulation, disciplinary actions, and ensuring rigorous compliance with all relevant laws and regulations. Perform other duties as needed in support of business objectives. Note: This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. Duties, responsibilities, and activities may change at any time with or without notice. Technical Skills & Abilities: Combine high-level strategic thinking with a hands-on, roll-up-your-sleeves mentality to drive execution and business growth. Utilize data-driven decision-making skills with a deep understanding of sales analytics and key performance indicators (KPIs) to refine strategies and drive business growth. Lead and inspire teams across multiple markets, fostering a high-performance culture and ensuring alignment with business objectives. Bring a passion for cannabis and a deep understanding of the industry's evolving landscape, including market trends, regulations, and consumer behavior. Expertise in CRM and sales automation tools, such as Salesforce, HubSpot, or other industry-specific platforms, to optimize pipeline management and reporting. Education & Experience: Bachelor's degree in Business, Marketing, Sales, or a related field required. Director or Senior Director-level experience in cannabis, CPG, or a related high-growth industry, with a proven track record of leadership and business impact. Extensive multi-state sales leadership experience, driving results in dynamic and regulated markets. Strong financial acumen, with expertise in overseeing accounts receivable, managing sales budgets, and maintaining financial discipline in revenue operations. Deep understanding of industry-specific principles, with extensive experience in one or more related fields or departments. Ability to develop and implement departmental policies, practices, and procedures that drive significant organizational impact. Experience in strategic planning and goal setting, collaborating with senior management to shape the direction and objectives of the department or function. Other Requirements: Must be over 21 years of age. Available for on-site operations work Monday-Friday. Work revolves around objectives, projects, and priorities- not hours; must be able to work weekends and holidays as needed. Prolonged periods of standing, sitting at a desk, and/or working on a computer. Able to stand up to 4 hours at a time. Ability to work in multi-temperature environments, hot or cool. Be able to stand, bend, kneel, squat, and twist for prolonged periods of time. Must be able to push, pull, move, and/or lift 15 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance. Must be able to access and navigate each department at the organizations facilities. The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Company: We are setting the industry standard to influence and inspire through our innovative methods. We merge cannabis culture with cutting-edge technology to deliver the best possible customer and employee experience(s). The company operates a fully integrated cannabis business with a footprint that covers the entire breadth of the state of California, the worlds largest cannabis market. We control our supply chain from cultivation to retail, which enables us to deliver clean and tested cannabis products at unmatched prices. Our mission is to provide the one-stop-shop cannabis experience by offering exceptional customer experience service and diversified products. We strive to build long-term customer loyalty. Benefits & Compensation: All employees are provided competitive compensation and paid training. We offer a range of benefits packages based on employee eligibility, including: Paid Vacation Time, Paid Sick Leave, Paid Holidays, Parental Leave. Health, Dental, and Vision Insurance. Employee Assistance Program. 401k with generous employer match. Life Insurance. Employee discounts on products and services. Additional details about compensation and benefits eligibility for this role will be provided during the hiring process. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Created: 2025-02-10