Market Research - Panel Development Leader

Our client is looking to hire a hands-on, senior level leader who will create the strategy and execution plan for building an online panel including estimated costs, timelines/milestones, recruitment channels, profiling, incentives, fulfillment, retention, quality, staffing needs, etc. The ideal candidate will have a proven history of creating online market research panels from the ground up. Responsible for Creating a Panel Development Strategy and Implementation Plan that caters to our clients most frequently surveyed audiences. Creating and executing campaigns with a goal of attracting and retaining our clients most-needed demographics. Leveraging our clients brand recognition and reputation in key markets to reinforce the benefits of participation Developing effective and organic recruitment strategies (social media, traditional, etc.) Create content to drive interest in and engagement with the panel Create a plan to conduct continuous analysis of campaign effectiveness and other measurable metrics Help to facilitate a positive member experience with exceptional customer support Create measurable metrics to track - panel quality, member experience, member engagement, attrition, recruitment, incentives, fulfillment, etc. Creating consistent panel activities to keep members engaged, even if there isnt a pressing research need at the time. Hire, train and develop your own panel support team and evaluate employee performance.

Created: 2025-01-11