Vice President, OnBrand Creative Strategy and Brand ...

DescriptionYou Lead the Way. Weve Got Your Back.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success. Together, well win as a team, striving to uphold our company values and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and lets lead the way together.The Global Advertising and Brand Management (GABM) organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences.The Vice President of Creative Strategy and Brand Design will report to the Vice President and Head of OnBrand. OnBrand is the in-house creative agency for American Express. Our ambition is to become the creative partner-of-choice for internal marketers, and the Vice President of Creative Strategy and Brand Design will play a key role in achieving that ambition by driving seamless customer experiences for our Business Units, driving results, and unlocking value for the enterprise. Powered by industry-leading creative, we are focused on developing forward-thinking ideas and working across channels to create end-to-end experiences in digital and beyond.To be successful in this role, the candidate must exhibit outstanding creative judgment and will be a key member of the OnBrand leadership team with the ultimate responsibility for setting the standard for excellence in creative planning the key input into the creative process.The Candidate will be responsible for defining and driving the OnBrand Creative Strategy vision by understanding the Business Unit Marketers long term objectives with data driven insights that unlock creative strategies, from plan to execution, bringing a deep understanding of consumer behavior, competitive insights, category trends and market dynamics.This individual will also be responsible for defining and leading our Brand Design strategy, which includes defining and leading the long-term strategy, innovations, and design principles to ensure brand consistency and industry competitiveness across Branded Environments (permanent and temporary spaces) as well as our Global Brand Elements and overall design.This individual will shape the creative strategy by leading communication to senior audiences across the enterprise, while influencing a large team of Creatives to drive effective marketing campaigns and building trust and credibility across the OnBrand Leadership Team and other key stakeholders.Key Responsibilities:+ Develop best-in-class creative strategic insights to deliver innovative concepts with high impact+ Deeply understand consumer behavior, competitive insights, category trends and market dynamics to deliver innovative and differentiated inputs+ Lead ideation from client brief through delivery that connects creative concept to the Business Unit short and moderate term marketing roadmaps+ Lead a team of Creative strategist and Brand Designers to develop and execute elevated creative as a thought leader across integrated marketing channels+ Evaluate gaps and opportunities in the application of our Global Brand Strategy and Brand Elements to inform redesign and refinement, including third party management+ Establish and implement regular steering committees across GABM stakeholders to connect high complexity work to ATL and other Brand Planning campaignsMinimum Qualifications:+ 10 years of experience as a creative strategy leader in-house or at external advertising agencies+ 5 years of proven people leadership experience in high growth environment+ Ability to understand complex data and synthesize to unlock creative insights and work with marketers to uncover customer insights and performance metrics that shape briefs and creative work+ Deeply understand consumer behavior, competitive insights, and category trend+ Navigate white space to define a multi-year strategy to future proof the Brand and OnBrand, bringing a passion and deep understanding of Amexs Brand and Marketing at Amex+ Experience in Interior Design and Brand Design+ The candidate must have experience working with clients, creative and account management teams and guiding the team to achieve the highest possible standards.+ Strong executive presence, with proven leadership as a sophisticated strategic leader, who is respected by CMOs and senior client leaders+ Ability to command a room, influence and succinctly articulate thought-leading advertising solutionsEmployment eligibility to work with American Express in the U.S is required as the company will not pursue visa sponsorship for these positionsQualificationsSalary Range: $185,000.00 to $260,000.00 annually bonus equity (if applicable) benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, well consider your location, experience, and other job-related factors.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:+ Competitive base salaries+ Bonus incentives+ 6% Company Match on retirement savings plan+ Free financial coaching and financial well-being support+ Comprehensive medical, dental, vision, life insurance, and disability benefits+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need+ 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)+ Free and confidential counseling support through our Healthy Minds program+ Career development and training opportunitiesFor a full list of Team Amex benefits, visit our Colleague Benefits Site .American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.We back our colleagues with the support they need to thrive, professionally and personally. Thats why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers/Employees - Click here to view the Know Your Rights poster and the Pay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.Job: ExecutivePrimary Location: US-New York-New YorkSchedule Full-timeReq ID: 24020098

Created: 2024-11-20