Senior Marketing Specialist

Paid Search SpecialistThe Paid Search Specialist has a critical role serving as an integral member of the FinTech DigitalStrategy Team. The position would be responsible for managing our agencys strategies andinitiatives based on BU goals, key performance metrics and audience needs. In this role, weexpect you to be the subject matter expert, owning the best practices and evangelizing standardsacross our teams.You will work closely with our agency to develop and manage Paid Search strategies for 6business units. In addition, you will work closely with our Senior Manager of Digital Success andour CX Digital Team to ensure the paid search strategy is consistent with organization goals, bestpractices, and a ROI on performance goals.Key ResponsibilitiesThe Paid Search Specialist is primarily responsible **•Developing and executing a growth strategy to meet traffic, revenue, and efficiencygoals, and ROI performance goals•Managing relationship with agency to ensure our strategy aligns with FinTech goals•Establishing testing, e.g., A/B or multivariate tests, for key SEM performance levers suchas ad copy and landing pages•Managing the strategy, setup, and reporting of paid campaigns that provide metrics,implications, and future recommendations that accurately measure channel performanceto help inform media mix and achieve business goals•Partnering closely with business units to advocate for the paid search digital marketingchannel and act as internal subject matter expert (SME) to educate and inform bestpractices•Optimizing copy and landing pages for paid search engine marketing campaigns•Conducting market research on keywords, consumer trends, and competing brands.•Advising on monthly campaign spend levels with the clients budget and goals in minBasic Requirements•3-5 years of enterprise-level search engine marketing (SEM) experience•Experience managing agency relationshipsExperience managing an on-going optimization of PPC campaigns in Google Ads andMicrosoft Advertising - including ads, keywords, bidding, targeting, landing pageoptimizations, etc.•Experience with website analytics tools such as Google Analytics and Google TagManager•Excellent client-facing communication skillsAbout US Tech **US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit . US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Created: 2024-11-20