Senior Practice Group Marketing Specialist - Litigation

Enjoy taking the next step in your career with this leadership role as a Senior Practice Group Marketing Specialist - Litigation for our international rated client firm.This position can be based out of the New York, Boston, Chicago, San Francisco, Los Angeles, Seattle or Washington, DC office.The ideal candidate will work closely with practice group chairs, firm attorneys and other marketing team members to support all business development and marketing activities for the certain practice groups and geographic markets. The primary goal is to drive revenue through new business opportunities and client expansion programs, including pitches and proposals, events and sponsorships, sales pipeline management, key client initiatives, and business development coaching and training. This position is responsible for working with attorneys in the litigation department to respond to marketing and business development requests in a manner consistent with the firms overall strategy. Work is defined by the goals, objectives and policies of the department and the practices. Work is typically reviewed only at certain milestones, or at completion. Identifies and resolves complex problems that may cross departments. What Youll Do:In conjunction with the senior manager, practice group leaders and firm leadership, develop and support marketing and business development plan for practice groupSupport short-and-long term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling (within new practice groups and offices) to existing clients. As well as cultivation of new clients for the firmIdentify practice group targets/prospects and support programs, events, sponsorships, etc., to drive revenueGuide practice-specific strategies/tactics and serve as liaison between practice group and other marketing functionsCommunicate sales strategies and tactics to attorneys to ensure implementation within all geographic regionsCoordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firmBusiness development:Serve as point of contact for business development/sales support for attorneys in practice groupsWork with the senior manager and partners to formulate and implement policies and procedures for business development initiatives, including proposal preparation, client presentations, sales pipeline management and market developmentLead marketing support for RFPs/RFIs and other pitches and proposals with potential revenue gainCoordinate and participate in sales and business development training sessionsDevelop and maintain client relationships, identifying and prioritizing specific client opportunities and analyzing performance within the context of the Firms overall business development strategyHelp identify and evaluate new business opportunities and targets. Identify trends in marketplace Drive key target initiatives. Conduct business research and relationship searches. Collect key target account data. Participate on client-specific target teamsSupport targeting initiatives consistent with overall firm strategyCollect and report on sales pipeline information. Establish accurate reporting and forecasting systems for the tracking of business developmentAssess, analyze, target and initiate efforts to cultivate new clients for the Firm and expand firms cross-selling opportunities (between practice groups and among our various officesDevelop selling methods/strategies that lead to measurable, competitive advantages for the firmEffectively articulate the value proposition of Firms services to specifically targeted clientsCoordinate with Business Information Services group, and others as necessary, regarding development of client profiling and other client informationA significant measure of success in this position will be defined quantitatively by the amount and quality of business that the practice group senior marketing specialist helps lawyers bring to the Firm Programs and visibility initiatives: Work with other marketing staff to execute hosted events, client receptions and alumni programsManage business sponsorships and activities tied to industry and business organizations in which the litigation department activeChampion firm branding and related standards on creative services projectsProviding input and recommendations on local marketing programs and budget as related to the litigation departmentIdentify and support networking, speaking, media opportunities for litigation attorneys that support PG business plansKnowledge management:Serve as knowledge manager for litigation practice groups and subject matter expert/liaison to marketing departmentDevelop and maintain marketing materials and collateral (descriptions, engagement lists, client lists, awards, etc.)Steer data using the appropriate firm technologies (Web, CRM, SCORE, Portal, Intranet, etc.)Promote exposure to practice group and individual attorneys internallyAssist with lateral partner recruiting and orientation processManagement and operations:Research strategic market opportunities and successfully lead the cross-selling of existing services, practice groups and offices as well as overseeing the initiation of substantial, new client opportunities for the FirmProvide leadership, guidance and mentoring to attorneys and staff through effective communication ensuring a well-informed and highly motivated team effortWork cooperatively with staff and managers at the local office to advance both marketing and general administrative goals and projectsRole model the use of the CRM tool in managing the sales pipeline and for practice group business developmentOther duties, as assigned or requiredWhat Youll Bring:Required:5+ years in marketing-related field combined with a minimum 3 years business development experience or sales experienceProven ability to operate at an elevated level in terms of scope of responsibility, judgement and autonomy)Project management experience and direct experience in creating and monitoring sales and business plans, goal tracking and sales pipeline managementProficient in the use of the CRM toolPreferred:Bachelors DegreeAdvanced degree preferred in a related field and significant prior experience in sales and marketing organizations. Depth of understanding of the individual offices regionExperience with sales contact database programsCompetencies:Must be proactive, have high energy, and be creative, quick thinking, and comfortable with risk. Must be entrepreneurial by natureMust have proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for peoplePossess excellent analytical skillsProven ability to carry and achieve marketing goalsMust have strong interpersonal skills with ability to facilitate and solve problemsStrong communication, both verbal and written, and presentation skillsDetail-oriented with advanced organization skills

Created: 2024-11-19