Digital Activation Manager

Job DescriptionClient: Confidential - Consumer Packaged Goods ClientTitle: Digital Activation ManagerDuration: 8-month contract (extendable)Location: New York City, NY (Hybrid - 3x per week)Pay Range: $55-65/hour (40 hours per week) Responsibilities:Creative and Media Management:Manage paid social strategy and assist with digital activation for a set of portfolio brandsLead day-to-day function and operations of social media, inclusive of tactical slide creation and presentation with various stakeholders, budget tracking, creative optimization and cross-partner collaborationSupport digital media strategy across our brands, including audience evaluation and synergy opportunities, as well as leveraging data to inform the proper investment across all digital subchannelsWork with internal Central Media Team and media partners to plan campaign strategies and ensure they are accurately activated in digitalFull-funnel planning and execution. Collaborate with CRM, eCOMM and Shopper teams to support more lower-funnel initiativesLead the management of social and digital performance, collaborating with brand teams and their respective creative agencies on optimizationsIdeation of social media and digital innovation and learning agenda across portfolio, brands, and media partnersGrow paid social associate, provide support and insight to help sharpen their expertiseMeasurement, Data and Analytics:Leverage data-driven insights to inform planning and optimization for future media and content strategiesHelp lead testing and analysis of digital campaign performance metrics, using internal analytics and ROI measurement tools to make strategic decisions and meet business goalsSkills Required:3-5 years of experience in digital; including expertise in paid social and the various platforms. Experience across digital marketing channelsBA or equivalent with emphasis on coursework in marketing, advertising, business; preferably a degree in economics, mathematics or statisticsExpert Excel skills and a comfort with pivot tablesExperience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager, Pinterest, etc.Proven ability of managing a large volume of projects and requests, while knowing how to prioritize workloadConfidently present strategic plans and learnings to several stakeholders, both internal and externalDeep analytical abilities, especially with respect to experimental design and analysisPreferred:Knowledge, love and thirst for social + digital data and the impact it can have on the businessUnderstanding of basic business and marketing strategy, inclusive of eCommerce and CRMWork with large data setsDemonstrated critical thinking abilityExcellent verbal and written communication skillsConfidently lead debrief sessions, often to a senior audienceSelf-starter who is comfortable with a rapidly-changing environmentEnergetic, relentless drive to succeed, TEAM playerUsed to working with a variety of stakeholders and building relationships

Created: 2024-11-06