Media Director

Summary:Merkley+Partners is looking for a Director to work a hybrid schedule with 3 days in our New York Soho office. They will be required to develop and maintain a strong knowledge of their clients' business and apply their media understanding accordingly to help deliver against the clients' needs/objectives. Working closely with Managers, this candidate also will oversee a team a of planners and assistants working on multiple work streams at one time. The Director must have an exceptional understanding of the full media planning process and be able to teach and assist with strategy, plan development and execution. This position will lead a large retailer account, working in tandem with cross-agency partners and the internal media team. Responsibilities extend to all channels - traditional, digital, CTV, advanced data, etc.Responsibilities:Generate strategic media initiatives and lead the implementation of the media plans for clients or productsPlay a critical role in understanding the changing media landscape and guiding internal and external partners on the best media strategies to achieve the client's goalOversee campaign strategy and development - includes tactical and partnership research, strategic recommendation, deck creation, client presentation, and any necessary follow-upsResponsible for quality control of media, overseeing daily tasks and responsibilities across the media teamDevelop strong, collaborative client relationships, instilling trustManage timelines, projects, and communication with the team, helping with prioritization and goalsSupervising, training and developing skills of Supervisors, Planners and Assistants to help promote team growthManage vendor relationships, including regular vendor meetings to stay up to date on current media opportunitiesActive participant in meetings and collaboration with multiple agency disciplines/partnersQualifications:Team leader, knows what it takes to manage a large group across a multi-faceted clientFull knowledge of cross-channel planning and buying of digital media (Programmatic, Mobile, CTV/OLV) and traditional media best practices, tools and technologiesBroadcast experience managing network integrations and relationsA passion for staying abreast the ever-changing media landscape; using learnings to inform strategic discussions and decisionsThorough understanding of specific marketing goals across various brands and how to cater each media plan accordinglyConfident and comfortable with presenting to clients and partnersAbility to communicate data findings and reports in a clear, cogent fashionAbility to problem solve and foster team motivationA team player with a positive attitude and strong prioritization capabilities; someone who embodies a can-do attitudeFlexible and able to keep up with a fast-paced, constantly-evolving environmentProfessional Skills & Experience:Bachelor's Degree and 8+ years of experience in media planning and buyingGreat attention to detail and strong analytical skillsExcellent written and verbal communication skillsAbility to manage multiple clients/assignments in a fast-paced environmentProficiency with Microsoft Office software (Excel, PowerPoint, Word)Expert on some or all the following media related programs: MRI, DCM, Media Tools, ComScore, Kantar

Created: 2024-11-01