Senior Manager, Multi-Channel Marketing (MCM) & ...

Genpact leading global professional services firm and listed under NYSE. We have been passionately serving a few hundred strategic clients, including approximately one-fifth of the Fortune Global 500 and have grown to over 125,000 people in 25 countries.***** Senior Manager, Multi-Channel Marketing (MCM) & Digital Analytics***** Fulltime/Permanent***** Danbury, Connecticut, United States (Onsite)We are looking for Manager/Senior Manager with 10+ years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.Key Requirements10 years of experience in Multi-Channel Marketing and Digital analytics for primary, specialty care therapy areas within Pharma / Life sciencesExperienced in pharma datasets such as IQVIA, ***** Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channelsExperience in customer journey, channel and content affinity models, customer insightsHand on experience in R, Python, SQL, Data BricksExperience in web analytics, adobe analytics, social media analyticsNLP, Text Analytics, Text Mining.QualificationsBachelors in pharmacy / technologyMBAMS/MTech/Mpharma"The approximate annual base compensation range for this position is $130,000 to $150,000. The actual offer, reflecting the total compensation package plus benefits will be determined by a number of factors which include but are not limited to the applicants experience, knowledge, skills, and abilities; geographic location; and internal equity."

Created: 2024-11-01