Consumer Marketing Director, Hepatology

As the Consumer Marketing Director for Hepatology in the specialty business unit at GSK, you will be responsible for strategy and execution of patient marketing as part of the hepatology marketing team. The role will encompass launch efforts for both linerixibat and bepirovirsen. You will work with internal and external partners to gain insights on the patient community to create the patient brand strategy and pull that through to a tactical plan and execution. You will identify and lead development of digital and non-digital patient assets such as web, social, mobile, print materials as well as innovative tactics (e.g., direct-to-patient) to create a complete patient experience and omnichannel marketing approach. The role will also be responsible for patient digital media buys and using insights and measurement to optimize the patient omnichannel campaigns. You will be part of a high-performing team moving with focus and pace to be ambitious for patients, and the role may provide you the opportunity to lead direct reports or contracted resources.This position requires strong leadership in many areas, including building patient strategy, creating tactics to support strategy, developing KPIs and measurement plans, and cross-functional collaboration. You must also demonstrate an ability to motivate the internal organization around our first product launches in a promising hepatology portfolio.This role will report to the Senior Director of Marketing for Hepatology and will include the following responsibilities:Understand the patient communities in Primary Biliary Cholangitis and Chronic Hepatitis B, the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of patient focused marketing strategy, campaigns, & materials.Identify and build effective relationships with internal stakeholders to lead cross functional matrix partners towards a common goal and excellent execution.Analyze external and internal data to identify gaps and opportunities for the patient strategy.Create and lead key direct-to-patient focused marketing activities and tactics to support initiatives for patients with a collaborative mindset to deliver optimal impact.Partner with and manage multiple agencies and external partners to develop creative and execute promotional programs, evaluate project budgets, and ensure project progress & delivery.Develop consumer messaging that improves the patients / HCP dialogue and empowers consumers to discuss linerixibat and bepirovirsen with their providersDevelop KPIs, track performance and optimize omnichannel marketing programs for maximum impact.Working in an agile manner to pivot based on changes in the market and specialty portfolioLead a customer marketing team focused on the high priority opportunities.Why You? Basic Qualifications:We are looking for professionals with these required skills to achieve our goals:Bachelors degreeMinimum of 4 or more years of pharmaceutical marketing with consumer marketing a plus.Minimum of 2 Digital marketing experienceMinimum of 2 days per week in office required.Ability to travel up to 20% domestic travel.Preferred Qualifications:If you have the following characteristics, it would be a plus:Proven proactive leadership skills.Previous Hepatology experience .Cross-functional team leadership experienceDemonstrated ability to develop consumer marketing strategy & campaignsExperience in designing and implementing direct-to-patient programsMore than five years experience in pharmaceutical marketing in specialty therapeutic areasKnowledge of the US healthcare system, market environment, customer care, and competitors especially in hepatologyExcellent communication, negotiation and presentation skills for a wide variety of audiencesAbility to interact and influence a diverse group of internal and external stakeholders A specialized marketing degree or advanced degree such as a Masters degree in Business Administration (MBA)#LI-GSKPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, its also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSKs commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSKs compliance to all federal and state US Transparency requirements. For more information, please visit GSKs Transparency Reporting For the Record site.PDN-9d29740a-6554-4847-acb0-31fb75092533

Created: 2024-11-01