Senior Manager Product Strategy

Program Lead - 12 month contract -Based in Chicago - family-owned business with more than $35 billion in global sales.**US Citizens or Green Card Holders Only - Cannot provide sponsorshipSenior Product Strategy Lead for MMM (Media mix modelling) ProjectNeed Media mix modelling experience1-2 stage interview process, start ASAPRequirements:Experience in running projects with MMM (Media mix Modeling) / econometric models preferred or related analytical models using multivariate regression or machine learning algorithmsSkilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, processes, systems and dataProject management skills and ability to solve complex problemsKnowledge of Sales & Marketing Analytics for a CPG, solid experience in working on shopper/brand/media marketing insights with internal teams and external agenciesKnowledge of and experience using key internal and external consumer data sources, such as Consumer panel data, first party (e.g. e-mails, MAIDs), the second party (e.g. Retailer Media, JBP (Meta, Amazon), Retailer scan sale data, technology generated data) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI, Fetch)If you meet / exceed the above requirements and would like to chat further, please apply here or email me directly at, stephanie.landa@

Created: 2024-10-28