Sr. Copywriter, Bilingual Spanish
Dieste Inc. - Dallas, TX
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This role can be based in Los Angeles, CA. and/or in Dallas, TX, with a hybrid schedule three days in office. SummaryProduces bold, strategic, persuasive messages in all media for Agency clients. Writes advertising copy from conception to completion for print, broadcast and online media to promote the sale of goods and services.Collaborate with senior art personnel to ensure creation of consistent advertising messages. Participates in shaping strategy. Detects vital disconnects and informs senior creative personnel prior to beginning copy. Delivers presentations to senior creative and/or account personnel. Maintains communication with senior art personnel concerning status of jobs. Creates and completes projects on time and within budget constraints.ResponsibilitiesStrategy/Idea Generation/Copy DevelopmentAbility to interpret brief/information for building creative communication messagesPassionate about bringing forth ideas; creating advertisingThink conceptually, not executionallyParticipate in concept development sessionsWrite distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)Demonstrate versatility of copy development across different clients' communication objectives and their barriers to overcome, i.e., not one writing style, format or solution for all accounts; instead displays ability to use diverse approaches in copy developmentWork closely with art director to ensure mutual integrity of the ideaShares copy and layout in clean form with ACD/CD together to gain input on strategy adherence; articulation of key message & connection with bulls eye targetEnsure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc.Present internally (with art director) concept ideas, story lines, radio scripts, copy, storyboards, etc. with translations to account team; discuss options & obtain feedbackFosters ways to apply strategic brief into arresting communication that connects with targeted consumerEnsure all copy is timed to fit radio and/or TV timingsConstantly work to improve the quality of conception development and copyEffectively collaborate with extended teams to enhance original ad conceptsCreative ManagementRetrieves work orders from Traffic for assigned projectsObtains from Acct Mgmt the creative brief and all background information required to accomplish assigned projects; participates in internal acct mgmt briefing sessionsAttends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.Give copy to project manager to route to Account ManagementAssist ACD/CD in presenting concepts, copy and visuals to clients when necessaryEnsures agency procedures are followedAdvises ACD/CD, traffic and account team well in advance regarding any deviations from job specifications, strategy and/or time schedules.Maintains and updates files on serverFirmly uphold and upgrade the agencys creative standards in a spirit of cooperation with agency associates.The ability to manage and execute ongoing assignments internally with minimal supervisionProductionAssist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy as required for photographic sessions as required to assure continuing creative excellence and accuracyProofread the type, mechanicals, and proofs.Participate with the art director and the broadcast producer in the production of broadcast materials. This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit - attending editing sessions, recording sessions, music recordings and mixing sessions.Attend final screenings of tapes or film to ensure quality and accuracy of finished product.Adheres to timeline/production schedule on assigned accountQualificationsEducation: Undergraduate degree preferredExperience: 3-5 yrs experienceBilingual Spanish is required.Ability to communicate well in English and Spanish; express ideas, perspectiveAbility to present in Spanish & EnglishComprehensive understanding of the LatinX cultureUnderstands the advertising businessKeeps abreast of contemporary visual practices throughout the country and internationally in order to recognize opportunities for innovation.Imaginative writer; proven in various formats (broadcast, print, non-traditional)Familiar with production requirements including time factors associated w/print & broadcast and cost implicationsObservant in LatinX marketplace; understand how to make connections with targeted consumersResourceful; able to problem solve effectivelyFamiliar w/ Hispanic targeted media, understanding strengths/weaknesses of each mediumTeam player: able to resolve in a calm & controlled manner conflicts/differences that ariseGood organizational skills; attention to detailUnderstands basic production processes associated with print & broadcastGood communicator with error-free written skillsAbility to prioritize tasks and manage timeAdvanced copywriting skillsCollaborates well with art directors & creative supervisorsComputer programs (Microsoft Word, Keynote, Power Point)
Created: 2024-09-30