Copywriter
ektello - Lakeland, FL
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Copywriter - Major US Grocery Chain (Hybrid) in Central FloridaThe Copywriter develops creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all in the clients brand voice. The Copywriter presents these concepts to Creative Leadership, Marketing stakeholders, the Marketing Leadership Team (MLT) and sometimes to stakeholders in the RBUs. The Copywriter works along with the Art Director to concept and execute advertising campaigns and Marketing initiatives. This includes co-directing video shoots as necessary, along with voice-over recordings and radio spots, and participating in editing sessions. The Copywriter writes, proofreads, and edits content and ad copy that delivers upon the approved concept and meet strategies.This role will be hybrid in Lakeland, Florida 3 days in office, 2 days remote. Relocation assistance for applicants outside the area is available.Additional responsibilities include:Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the clients brand.Writing effective copy for various customer-facing integrated communications, including but not limited to print, POP, social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, videos, radio ads, and other necessary content.Reviewing, proofreading, and editing drafts of communication pieces before final publishing.Staying up-to-date on industry and market trends, including evolving technology.Fostering professional growth of fellow associates.Required QualificationsBachelors Degree in Communications or Liberal Arts or equivalent experienceA minimum of three (3) years writing advertising copyAbility to submit a diverse portfolio that includes examples of short-form ad copy Highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)Knowledge of the concept development processCommercial/Video scriptwritingKnowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites), including best practices, strengths, and limitationsKnowledge of Marketing department workflow processes and project lifecyclesKnowledge of the marketing/ advertising industries and trendsAbility to evaluate creative work for effectiveness against established creative strategies and objectivesDeep, broad knowledge of English and grammar, punctuation, and spellingHigh attention to detail and accuracyStrategic thinker and effective collaboration skillsEffective communication and presentation skillsInterpersonal skillsTime management skillsPassion for delivering great work and meaningful resultsResearch skillsComputer skills including Mac OS, Adobe Creative Suite, iWork Suite and Microsoft OfficeOccasional travel up to several days at a time with overnight staysPay InformationFull-timePaid MonthlyBase Salary Range - 79,000-109,000 commiserate with experienceCompetitive benefits package including an annual bonus
Created: 2024-09-30