Senior Manager, Performance Marketing

The CompanyArketa is a platform built to run and grow modern wellness and fitness businesses.Unlike other software, Arketa offers clean & easy-to-use software tools for fitness businesses to easily set their schedules, accept bookings & payments, create on demand video libraries, host retreats, run advanced marketing plans, and grow their businesses. Arketa offers branded apps and websites so your customers have a consistent experience across all mediums.It's an exciting time for Arketa - there is a big market for modern wellness solutions that Arketa is perfectly positioned to capture, and we're growing fast. We're building an NYC-based marketing team, and we're looking for people who want to inspire and empower a healthier world.The RoleThis role is perfect for an ambitious marketer looking to hone their paid and demand gen skills, own projects from end-to-end, and shape the future of our growth marketing organization. This role will be our first full-time growth hire, taking on the reigns from agencies in the past, and reporting directly to our Head of Marketing.Strategy & LeadershipPerformance Marketing StrategySet channel strategy and plan campaigns to meet qualified lead and revenue goals for production companies.Channel OwnershipProficiency in multiple channels, including both Paid Social and Paid Search.Growth Marketing TeamBuild the growth marketing team, manage the team as it scales, and hire contractors and agencies as needed to hit goals. At first, you'll be a growth marketing team of one, but you'll be able to hire once we define the next role.Performance Marketing Planning & ExecutionMarketing Analytics: Own KPIs and full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the leadership team.PaidBuild out our paid digital strategy and select contractors or agencies if needed to help execute SEM, paid social, display and more.Marketing to Sales HandoffDefine the handoff to the sales team and work closely with sales drive qualified leads that convert to opportunities.We think you'll be a fit if you have3-5+ years of marketing experienceSaaS, B2SMB, or Prosumer experience: You've worked either at a B2B startup or an agency focused on demand gen for non-enterprise clients. Industry experience and/or passion for wellness + fitnessChannel management experience: You are experienced at executing campaigns across multiple channels, including paid, and you can clearly describe the campaigns you've run and what you've learned.High quality barYou've developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.Experimentation mindsetYou don't just test things you've done before and understand the importance of testing and scaling what works.Strategic and scrappy: As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You'll be hands on building and executing in tools, but you'll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.Can be in an NYC office 3/weekArketa Diversity StatementArketa exists to increase access to wellness for people around the world. We believe that building a team with diverse backgrounds & perspectives from all walks of life is critical to our mission. We encourage you to apply even if your experience doesn't precisely match the job description, including those whose identities are traditionally underrepresented in tech and wellness organizations. There are many ways to wellness. We look forward to seeing yours.

Created: 2025-03-09