Manager, Digital Operations

Overview:We are seeking a Manager, Digital Operations to oversee the publishing, optimization, and management of content for an industry association website that focuses on news, education, and member services. This individual will be responsible for content publishing, managing website performance, analyzing site traffic, and providing insights for continuous improvement. The ideal candidate will have expertise in content management, SEO, web analytics, and a hands-on approach to using various tools and platforms. This role will also oversee email marketing automation and configuration. This is an ideal role for someone who thrives in a fast-paced, collaborative, and data-driven environment.Note: This position is based in Washington, DC with a hybrid work environment (two days per week in the office).Key Responsibilities:Set up, optimize, and publish content on WordPress CMS in alignment with the content calendar.Collaborate using project management tools like to track content production, approvals, and deadlines.Implement and track website performance metrics using Google Analytics, generating reports on KPIs like traffic, conversions, bounce rates, and more.Create dashboards with real-time performance reports for stakeholders; provide monthly status reports offering data-driven recommendationsOptimize and test website elements to improve user experience and site speedSupport the marketing department with email marketing automation on the Constant Contact SharpSpring CRM platform.Ensure content is optimized for SEO and user engagement using SEMRush or similar SEO tools.Work closely with marketing, communications, and design teams to ensure consistency in content and branding.Perform regular testing to ensure proper functionality, usability, and mobile optimization of the website.Collaborate with IT and other departments to ensure security, compliance, and performance requirements are met.Required Qualifications:Proven experience in digital content management and SEO, with hands-on experience in WordPressProficiency in tools like Office 365Google Analytics, and SEMRush (or equivalent SEO tools).Strong understanding of SEO best practices, Google Search Console, and tracking metrics.Experience with email marketing automation tools like Constant ContactHubspotMarketo, etc., to deliver drip and nurture campaigns.Ability to generate detailed reports on website performance and provide actionable insights.Excellent organizational and communication skills.Basic knowledge of HTMLCSS, and content testing tools (e.g., Google Optimize) is a plus.Preferred Qualifications:Bachelor's degree in Marketing, Communications, Digital Media, or a related field.3-5 years of experience in a related field.Experience with industry association content management is a plus.

Created: 2025-03-09