Director, Analytics and Data Management

The Director of Analytics & Data Management leads the strategic vision to leverage information as a key asset, driving innovation and value creation through data. This role is responsible for building and executing strategies that translate into actionable insights, managing the full analytics lifecycle from client objectives to ROI measurement, and fostering a high-performing team. The Director collaborates across departments to ensure the delivery of high-quality, data-driven marketingsolutions, while also coaching and developing the Data Management and Campaign Analytics teams to achieve key outcomes.KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Drive Strategic Impact and Value Through Data Key Responsibilities: Serve as the face of Analytics & Data Management to both internal and external stakeholders, including clients and partners.Champion collaboration across teams to develop actionable insights and drive value creation through analytics.Lead innovation efforts, encouraging a culture of curiosity, experimentation, and continuous learning.Author proposals, define project scopes, and oversee partner/vendor contracts to ensure alignment with business objectives.Package and present client deliverables in a concise, professional format, ensuring they meet scoped services and client expectations.Key Outcome: Ensure Accurate Deployment and Stewardship of Client Campaign Data Key Responsibilities: Enhance and scale proprietary processes, databases, tools, and technology to meet growing demands while mitigating risks.Collaborate with Product and Software Engineering teams to migrate workloads, achieve automation, and apply machine learning and AI use cases where applicable.Proactively assess workflows for optimization opportunities and ensure best practices are documented and implemented.Set and manage expectations with the data team for the development, testing, and implementation of new workflows and software.Maintain the integrity of data deliverables through rigorous quality assurance processes.Key Outcome: Engage, retain, and enable performance of talent Key Responsibilities:Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talentManage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvementRemove barriers to enable team outcomesProvide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potentialAttract, hire, develop, and lead a team of Analytics & Data Management professionals.Foster a culture of innovation and experimentation, providing mentorship and guidance to team members.Ensure accountability for the achievement of key deliverables and performance metrics.Other Responsibilities: Must demonstrate the ability to define problems, collect and review data, establish facts, draw valid conclusions, package insights, and make actionable business recommendations grounded in client business context.QUALIFICATIONS REQUIRED: Bachelor's degree in a related field such as Marketing, Computer Science, Information Technology, Statistics, or Economics.10+ years of experience in managing marketing data integrations, data science, data engineering, and data driven analyses.Extensive experience with Microsoft Excel, including advanced functions like pivot tables, Power Pivot, and Power Query.Strong knowledge of digital and offline media data management, and experience with relational databases such as Access and SQL.Proven strategic leadership with the ability to collaborate across departments and drive critical marketing initiatives.Experience with reporting and visualization tools like Power BI, Tableau, or Qlik.Strong project management skills, with a proven ability to meet deadlines in a fast-paced environment.PREFERRED: Experience with agency/marketing/media platforms such as Google Campaign Manager 360, Meta BusinessManager, Google Analytics (GA4), Power BI and Digital DSP/DMP.Expertise in Analytics and Measurement methodologies, techniques, and analyses.Strong verbal and written communication skills, with a proven ability to present to clients and stakeholders.CORE COMPETENCIES CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clientsCOLLABORATIVE: working with teams and across the organization with easeOWNER AGILITY: able to continuously learn and quickly adapt to changing circumstanceRESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitmentsDISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before actingWORK ENVIORNMENT & PHYSICAL DEMANDSThe work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.EEO DISCLAIMERButler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and trainingCOMPENSATIONButler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $113,000 - $158,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Created: 2025-03-07