Demand Generation Strategist

Demand Generation Strategist (4-Month Contract)Stein IAS is the original B2B marketing agency. Part of the fast-growing MSQ Group we drive revenue growth from brand to demand with blue-chip clients on a global scale.About the RoleWe're looking for a talented and experienced Demand Generation Strategist to help drive connectivity between key client areas and media programs. This 4-month assignment (30-40 hours per month) will focus on optimizing demand media by aligning it with the broader demand generation ecosystem.Responsibilities:Collaborate with client and agency teams to integrate demand generation media programs with content development, nurture strategies, data, organic social, and website strategy.Ignite and manage workstreams that connect these client areas with paid media programs. Identify opportunities to share learnings, uncover key insights, and align strategies and tactics.Support the optimization of demand media by ensuring it is aligned with the client's broader demand generation ecosystem.Build deep trust with both agency and client teams, leveraging strong and practical B2B expertise, deep client understanding, and interpersonal skills.Skill and Experience:5-10 years of experience in B2B marketing/media, with significant expertise in demand generation.Strong B2B media understanding is critical.Experience working with large clients either on the agency side or client-side, connecting the dots between content, nurture, and more.A blend of authority, tenacity, and tact.This role reports to the VP of GTM and Media Strategy and partners closely with the GTM and Media Strategy lead and Media Supervisor. Join us and you'll be working at the forefront of B2B marketing with some of the industry's most advanced thinkers and the world's biggest brands.

Created: 2025-03-03