B2C & Employee Marketing Manager

SUMMARY:As the B2C & Employee Marketing Manager at Dexian, you will play a pivotal role in strengthening both our workplace culture and consumer brand presence within the talent and technology solutions space.You will be responsible for designing and executing strategies that enhance employee attraction, engagement, retention and branding, while also leading talent-focused marketing campaigns that drive awareness, demand, conversion and retention of talented professionals that Dexian places with its roster of clients across the U.S . This role will work closely with HR, Marketing, Recruitment, and Executive Leadership teams to ensure that our employees and talented consultants experience a consistent and compelling brand identity.PRIMARY RESPONSIBILITIES:Employee Experience & Employer Branding (50%)Develop & implement employee engagement strategies - Create initiatives that improve employee satisfaction, retention, and professional growth in the competitive staffing and solutions sector.Lead employee marketing & employer branding - Manage employer branding campaigns across digital media, job boards, universities and industry networks attract top talent to work for Dexian.Employee advocacy & recognition programs - Build a strong employee referral and advocacy program, encouraging consultants and employees to promote the company's values and noble purpose of being "in the business for good."Measure & optimize employee experience - Leverage data-driven insights (eNPS, pulse surveys, employee analytics, and engagement platforms) to drive improvements in workplace culture.Organize virtual & in-person events - Plan webinars, internal networking events, leadership town halls, and team-building programs to foster community.B2C Marketing & Brand Strategy (50%)Develop & execute B2C marketing strategies - Drive brand awareness, engagement and lead generation programs to help attract talented professionals to support our staffing and technology businessesContent & thought leadership marketing - Create and distribute high-value content (blogs, whitepapers, case studies, and video testimonials) to position Dexian as an industry leader and provider of choice.Lead generation & talent engagement - Develop marketing campaigns and engagement programs that attract experienced professionals that Dexian can deploy to enterprise clients, tech startups, and global businesses looking for high quality support.AI & data-driven personalization - Use AI-powered marketing tools to deliver personalized recruitment marketing and and database activation activities.Support recruitment teams - Align marketing efforts with Dexian's recruitment strategiesMeasure & optimize consultant/talent experience - Leverage data-driven insights to drive preference and loyalty among consultants and talented professionals.QUALIFICATIONS:The ideal candidate should have:Bachelor's degree in Marketing, Communications, HR, or a related field.3-5+ years of experience in B2C marketing, employer branding, employee experience, or recruitment marketing, ideally within a professional services, staffing, consulting, or IT solutions company.Expertise in digital marketing & employer branding - Strong knowledge of digital marketing programs, CRM platforms and customer experience programs.Experience in talent engagement & internal communications - Familiarity with HR tech platforms, CRM software, survey software and collaboration tools.Proven track record in demand generation, lead nurturing, and brand storytelling, ideally in the technology or professional services sector.Strong analytical skills - Ability to interpret data from across multiple platforms to optimize performance and results.Exceptional communication & stakeholder management - Ability to work cross-functionally across global teams.Passion for the tech industry, innovation, and workforce transformation.ABOUT DEXIAN:Dexian is a leading provider of staffing, IT, and workforce solutions with nearly 12,000 employees and 70 locations worldwide. As one of the largest IT and professional staffing companies and the second largest minority-owned staffing company in the U.S., Dexian was launched in 2023 and created from the combination of DISYS, Signature Consultants, and other strategic acquisitions.Dexian fuses the best elements of its legacy companies to create a platform that connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development, and Dexian IT Solutions. Visit to learn more.Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

Created: 2025-03-03