Search Marketing Specialist

LHH Recruitment Solutions is looking for a motivated and detail-oriented Search Marketing Specialist to enhance our client's product and brand discoverability across all search environments. This role includes SEO, ASO, internal site search optimization, and broader discoverability strategies. The ideal candidate will drive organic traffic, ensuring customers can easily find our client. The ideal candidate is someone tech-savvy, eager to learn, and passionate about improving the customer journey and expanding online reach.Responsibilities:Develop and execute strategies for SEO, ASO, and internal search optimizationConduct keyword research to identify relevant search terms and trendsOptimize product descriptions, titles, and metadata for better discoverabilityMonitor and analyze search performance to identify improvement areasEnhance app store listings to boost visibility and downloadsTrack app store rankings and user reviews to inform optimization strategiesImprove internal site search accuracy and relevance based on user dataUpdate website and app content, troubleshoot issues, and perform regular auditsMaintain and configure Shopify themes and app platformsAnalyze website and app analytics to identify trends and optimize performanceSupport A/B testing and other optimization strategiesResearch and implement new tools to enhance the customer experienceTranslate customer feedback into actionable improvementsAssist with system integrations, API management, and data security measuresPerform routine operational tasks and support project management effortsQualifications:Proficient in website, app, and search engine functionalityExperience with SEO and ASO is a plusEager to learn and adapt to new technologiesStrong analytical, problem-solving, and organizational skillsAble to work independently and collaborativelyProficient in common software applications; familiarity with Shopify is a bonusWillingness to complete repetitive tasksSalary: starting at $60,000 (based on experience)If you have a passion for improving customer experience and driving organic growth, we would love to hear from you!

Created: 2025-03-03