Marketing Manager

Russell Tobin's client, a global leader in the eyewear industry, is hiring a CRM Marketing Manager at New York, NY 10018 (Hybrid)Position Title: CRM Marketing ManagerLocation: New York, NY 10018 (Hybrid)Duration: 03+ Months with the possibility of extensionPay Rate: $37.28 - $39.28 per hourSchedule: 8:00 AM - 5:00 PMJob DescriptionThe CRM Marketing Manager will lead the strategic development and execution of customer relationship management (CRM) and loyalty marketing initiatives. This role involves managing campaigns, collaborating with cross-functional teams, and ensuring that CRM efforts align with business goals to enhance customer engagement and retention.Major Duties and ResponsibilitiesStrategic CRM Development: Design and implement customer-centric CRM and loyalty programs, ensuring they meet business objectives.Campaign Management: Oversee 1:1 one many marketing campaigns, from planning to creative development, production, and performance analysis across channels such as email and SMS.CRM Calendar Management: Coordinate with internal and global teams to maintain a unified CRM campaign calendar.Marketing Communication Plans: Develop and execute marketing communications plans based on brand strategies.Collaboration: Work with global CRM teams, eCommerce teams, and agencies to optimize customer journeys and engagement programs.Performance Analysis: Review campaign results against projections, adjusting strategies to improve performance.Customer Experience Enhancement: Drive customer loyalty by enhancing communication touchpoints and targeting relevant offers.Technology Integration: Collaborate with IT and customer intelligence teams to optimize the use of marketing technologies.QualificationsEducation: Bachelor's degree in marketing, Advertising, or related field, or equivalent experience.Experience: 5+ years of experience in marketing, with expertise in CRM, loyalty programs, and campaign management.Skills:Strong knowledge in developing and executing consumer-centric initiatives and marketing communications.Ability to collaborate in a matrix organization and communicate effectively at all levels.Proficient in project management with a focus on results.Strong analytic skills to integrate consumer research and data into marketing plans.Experience with CRM tools like Oracle Responsys or IBM Unica is a plus.Preferred Qualifications:Experience in eCommerce, optical, or retail industries.Consulting background or experience with loyalty program development.Benefits that Russell Tobin offers:Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

Created: 2025-03-03