VP of Growth Marketing

VP of Growth Marketing Our client, a high-growth DTC eCommerce brand is seeking a strategic, results-driven VP of Growth Marketing to lead cross-channel paid media with a focus on our Paid Social initiatives and spearhead our customer acquisition strategy. In this high-impact leadership role, you will own the Paid Social channel, driving performance across platforms like Facebook, Instagram, TikTok, Pinterest, and emerging channels, while overseeing a team of talented growth marketers. As the VP of Growth, you'll play a pivotal role in shaping our marketing strategies, optimizing large-scale budgets, and collaborating cross-functionally to achieve business goals. This position is ideal for someone with extensive experience in scaling Paid Social and Search channels for DTC eCommerce brands.Responsibilities:Develop and Own Strategy: Design and execute a comprehensive Paid Social and other paid media strategy that drives customer acquisition, maximizes ROAS, and supports overall business objectives.Manage the brand's paid marketing P&LLead a High-Performing Team: Manage, mentor, and inspire a growing team of performance marketers, fostering collaboration and professional development.Budget Ownership: Manage and optimize large-scale marketing budgets to ensure efficient spend allocation, balancing short-term performance with long-term growth.Collaborate Cross-Functionally: Partner with Creative, Analytics, CRM, and Product teams to align marketing initiatives with overall brand and business goals.Creative Oversight: Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences.Performance Analysis: Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts.Explore New Opportunities: Identify emerging Paid Social platforms and opportunities to expand customer acquisition efforts.Drive Innovation: Continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.Qualifications: Experience: 10+ years of performance marketing experience, with a strong focus on Paid Social + Search for DTC eCommerce brands. Proven success managing and scaling large budgets.Leadership: Demonstrated experience building and leading high-performing teams, with the ability to inspire and mentor others.Strategic Thinking: Strong ability to connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence.Analytical Expertise: Proficient in analyzing campaign performance, identifying trends, and making data-informed decisions to optimize results.Collaboration: Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments.Passion for Innovation: Enthusiasm for staying on top of industry trends and leveraging new tools and platforms to drive growth.Cultural Fit: Solution-oriented mindset with a passion for beauty, e-commerce, and making a positive impact through purpose-driven work.P&L Management

Created: 2025-03-03