Marketing Director

McKinley Marketing Partner's conservative nonprofit client wants a marketing director to join their team. The director is responsible for guiding the strategic direction and implementation of marketing initiatives that promote the brand. This includes utilizing the website, products, messaging, market research, design, and paid advertising to support conservative policy solutions and raise awareness of the brand. Leading both the creative and marketing teams, the director also manages partnerships with external agencies in advertising, web development, production, digital services, and research. Additionally, they represent the team and advocate for the department, both internally and externally.This job is fully onsite. Candidates must be comfortable commuting to Washington, D.C.Responsibilities Develop and execute marketing strategies that align with organizational objectives, clearly conveying the company's vision and direction to key audiencesOptimize multi-channel marketing efforts across web, email, print, television, radio, and moreAct as the primary strategist within the company, offering guidance and coordination for marketing and branding initiatives that span multiple departmentsOversee the development, production, and upkeep of both new and existing website projectsDrive brand positioning, differentiation, and equity to expand reach and enhance brand recognitionSet departmental priorities and goals, manage the budget to maximize ROI, utilize department resources efficiently, and provide clear direction for staff activitiesRecommend staffing needs, recruit top talent for approved positions, and foster team growthCultivate strong relationships with other conservative groups and policy organizations, sharing marketing strategies and collaborating on projects to enhance collective impactRepresent the company at donor events, coalition conferences, and internal meetings, serving as a key spokesperson for the organizationRequirementsBachelor's degree in marketing, advertising, or a related fieldMinimum 10 years of relevant marketing experienceExcellent communication and interpersonal skillsExperience managing multiple projects in a fast-paced environmentStrong analytical and organizational skills

Created: 2025-03-03