Pay-Per-Click (PPC) Specialist

Company OverviewThe BAM Companies (BAM) began in 2010 in the heart of Indianapolis. Affectionately referred to as the "BAMFAM" by its employees, the company is dedicated to changing the way property management operates. A property management company focused on achieving maximum benefit for residents, owners, and investors, BAM always acts with a focus on its core values of: Growth, Fun, Family, and Work-Life Balance. In utilizing industry knowledge, the strengths of the team, and market expertise, BAM is a company that knows how to succeed! We encourage you to join this winning team, and grow with us. Compensation Package$65,000-70,000 + 50% of Base Bonus Potential, Based on KPI PerformanceApplicants that share case studies or examples of work are more likely to get an interview. SummaryWe are seeking a detail-oriented and results-driven PPC Specialist to join our marketing team. In this role, you will be responsible for developing, implementing, and optimizing pay-per-click campaigns across various platforms, primarily Google Ads. You will analyze performance metrics, conduct keyword research, and manage budgets to maximize ROI. The ideal candidate will have a strong understanding of PPC strategies, excellent analytical skills, and the ability to adapt to changing market trends. Collaboration with other marketing team members to align PPC efforts with overall business goals is essential. If you are passionate about digital marketing and thrive in a fast-paced environment, we want to hear from you!Essential Job FunctionsPlan, develop, and implement comprehensive paid search strategies to drive direct responses from target consumers in the legal space.Manage PPC campaigns that increase the amount of potential clients calling into our firm.Bid management, account architecture, and day-to-day monitoring of campaign performance.Conduct keyword research for optimization and add new or eliminate underperforming keywords.Collect creative assets, write text ads, set up tracking, and launch landing pages.Extract campaign data and generate reports that summarize campaign performance.Research competitive analysis, industry trends, and emerging technologies related to paid search and digital marketing.Preferred SkillsAt least 5 years of experience managing paid search accounts.Google AdWords Certified and Google Analytics Certified.Experience managing PPC budgets over $3M annually.Experience tracking offline conversion using GCLIDS and integrating with Salesforce (or a similar CRM).Strong knowledge of Excel including pivot tables, Vlookups, concatenate and chart building.Experience with keyword research tools and web analytics tools such as Google Analytics.Agency experience preferred.Tag Manager experience.Ability to understand and interpret data. BenefitsBAM offers a comprehensive benefits package that includes some out-of-the-box choices, but things being different and that challenge conventional wisdom is how we always operate. Paid Time Off Upon starting each employee already will be able to enjoy all 14-and-a-half paid holidays that BAM observes! On top of that, when each employee hits their 90th day, we drop 88 hours of PTO into each person's account. That only goes up on the employee's first BAM-iversary when we add another 120 hours into each person's bank. Traditional Medical and Health Benefits We all need them, and BAM provides them at a bargain! Each year the company chooses to contribute a larger portion of the total benefits cost in an effort to not raise the employee's contribution and lower it if possible. This package includes: medical, dental, vision, voluntary life, short-term disability, long-term disability, and a small pet benefit option. Company Culture BAM strives to have and succeeds in always having the small company feel. You will never be a number, and will always be valued. We live out our values: (1) When People Grow, BAM Grows, (2) Loyal, Loving Family, (3) Fun, Quirky Spirit, and (4) Work Hard, Play Hard, WIN! Free Life Insurance The company pays for $25,000 in life insurance free of change to each and every employee. Personal & Professional Development BAM pays for unlimited access to MytrueU which is a site that aggregates incredible community leaders and asks them to share their lessons learned, in order to enrich others. Events BAM spares no expense in order to plan events for the entire company. No matter where the employee is working, we ensure that everyone can get together and live out our Core Values. Work EnvironmentThis position will be fully remote if located outside of 60 miles of our headquarters in Carmel, Indiana. Physical DemandsThe physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to talk and/or hear. The employee frequently is required to stand, walk, use hands and fingers to handle or feel, and reach with hands and arms. The employee must occasionally lift or move office products and supplies, up to 20 pounds.Position Type/Expected Hours of WorkThis is a full-time position; hours of work will vary Monday - Friday. TravelThis is a primarily local assignment during the business day, although some out-of-area travel will be expected.Work AuthorizationMust be authorized to work in the United States of America.AAP/EEO StatementThe BAM Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The BAM Companies complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.The BAM Companies expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The BAM Companies' employees to perform their job duties may result in discipline up to and including discharge.Communication ReleaseBy applying for this position or showing interest to a team member, you agree to receive emails and text messages from Barratt Asset Management, LLC (The BAM Companies). If you want to stop receiving these communications, you can respond to a team member's call or message and request to be unsubscribed, which will then end the communication from us.

Created: 2025-03-03