Global Marketing Analyst

Russell Tobin and Associates is seeking a Global Marketing Analyst for one of our top tech clients!Location: New York, NY (HYBRID) Pay: $60-65.98/hourSchedule: 8am - 5:00pm, Monday - FridayContract Duration: February - August 2025Overview:This role focuses on developing and executing SEM and App campaign strategies (including Google App Campaigns and Apple Search Ads), primarily emphasizing bidding optimization to drive performance at scale for global lines of business.Responsibilities:Designing and refining advanced bidding strategies.Monitoring and adjusting campaigns based on performance data.Experimenting with innovative bidding solutions to achieve goals like ROI, CPA, and growth metrics.Collaborating with marketing managers and cross-functional teams to align on strategies and deliver actionable insights.Skills:A Bachelor's degree or equivalent experience.At least 3-5 years of experience on SEM and/or other paid channels in a fast-paced, high-growth environment.An understanding of web and app media buying, tracking, and attribution.Experience using Excel or SQLExcellent analytical skills is a mustStrong communication skills and ability to convey the why and how behind the what.Experience with app-based businesses and building campaign strategy for campaigns driving to app store and webGlobal campaign management experienceExperience with incrementally testing and experimentationTechnical understanding of marketing and analytics technologies associated with the role.Robust report generation skillsRussell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

Created: 2025-02-15