Marketing Manager

The Marketing Manager for Kodiak Building Partners will lead and support the marketing efforts of both Kodiak and its Operating Companies. This role involves developing and executing content strategies, managing social media activities, and implementing marketing initiatives designed to drive incremental sales growth.Kodiak Building Partners: a $3 billion annual revenue company serving general contractors, homebuilders, sub-contractors, remodelers, and consumers through its facilities across the United States with a diverse array of products from four segments: Lumber and Building Materials, Interior Specialty Products, Construction Supplies and Commercial Drywall products. Job Duties:Required tasks to fulfill primary responsibility:PRIMARY RESPONSIBILITIES:Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaborationCollaborate, strategize, and execute with multiple teams or clients on a wide range of materials that may include creative briefs, web pages, presentations, videos, social media posts, collateral, signage, internal communications, newsletters, and marketing materialsDevelop creative and engaging promotional, short-form video to promote our brands through different social media platforms and the website.Edit and optimize graphics and video content for social media platformsAssist with video projects from concept to delivery (storyboard, design, animation, feedback, QA, and production).Develop graphics, illustrations, and other creative materials for the web, social channels, internal communications and other digital platforms that is on-brand, reinforces our values and reputation, and is appropriate for our various audiencesAnalyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategiesCreate, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tacticsPartner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tacticsManage content and updates for customer and internal touch points, participate in events, document business processes, and provide sales supportGather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leadsPresent ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgetsCreate infographics and presentation materials to simplify communication of complex concepts and dataManage the design and uploading process for all project materials, based on best practices for using a content management systemUpdate and maintain internal databases for designs, photography, and videoEstablish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsCHARACTERISTICSTeam player Self-motivated and ability to work independently Ability to solve problems and think of multiple solutions to reach the desired resultsWork requires professional written and verbal communication as well as great interpersonal skills. Customer-focused (i.e., generating accurate and timely results and effectively communicating to customers, colleagues, and management in a timely manner) High level of integrity Desire to lead new idea creation and implementationOrganizational and time-management skills for meeting deadlinesDesire to continue building skillset with education and trainingEDUCATIONBachelor's degree (or equivalent) in marketing, business, or related fieldEXPERIENCEMinimum of 2 years' experience as a marketing associate, marketing assistant or related positionProven experience developing marketing plans and campaignsStrong project management, multitasking, and decision-making skillsMetrics-driven marketing mind with eye for creativityExperience with marketing automation and CRM toolsProficiency with online marketing and social media strategy and executionCanva experience requiredExperience with Adobe Creative Suite a plus (mainly InDesign, Illustrator, Premiere Pro, and Photoshop)Experience with graphic design and production principles and processesExperience in camera operation, location and set management, audio, lighting, sound editing and mixingHYBRID SCHEDULEIn office Monday - Thursday, work from home on FridaySALARY RANGE:$55,000 - $67,500

Created: 2025-02-15