Digital Marketing Manager

Mid-Level Digital Marketing Manager - Construction StaffingLocation:Must reside within 50 miles of Cleveland, OH (Hybrid - 15% Travel)Why Join Us?Hybrid flexibility (Work from home + 15% travel)High-growth industry with career advancement opportunitiesImpactful work"”help connect top construction talent with leading firmAbout the RoleWe're seeking a Mid-Level Digital Marketing Manager to drive targeted marketing campaigns for a leading construction staffing company. This role blends B2B lead generation, recruitment marketing, and employer branding, supporting Direct Hire and Craft Staffing servicesKey ResponsibilitiesRecruitment & Sales MarketingDevelop SEO-optimized job postings for platforms like LinkedIn, Indeed, ZipRecruiterExecute A/B testing for job ads to optimize application ratesManage sponsorships & paid media with industry platforms (RoadDog, RoadTechsCreate digital & print materials (flyers, case studies, social media ads)Social Media & Employer BrandingManage LinkedIn, Facebook, Glassdoor, and Indeed company pagesCraft engaging content (employee testimonials, success stories, behind-the-scenes insights)Improve reputation management on Google My Business, Yelp, and industry review sitesEmail Marketing & OutreachCreate B2B lead-generation email campaigns targeting construction firmsCraft job seeker outreach emails for passive and active candidatesWork within Salesforce, HubSpot, Marketo, or similar platformsSEO & Data AnalysisCollaborate with external digital marketing agencies to refine PPC, SEO, OTT, and geofencing campaignsAnalyze campaign performance, optimizing cost-per-click (CPC) and conversion ratesResearch market trends, competitor activity, and salary benchmarksWho You Are? 3-5 years in digital marketing, recruitment marketing, or B2B lead generation? Experience in construction, staffing, or skilled trades recruitment (preferred)? Strong grasp of SEO, PPC, social media marketing, and marketing automation? Detail-oriented, creative, and data-drivenApply today and build a stronger workforce with us!

Created: 2025-02-14