Director, Growth Marketing

Position Overview: Lead unified growth marketing strategy across DTC, Amazon, , and social commerce channels, managing $20-$25M in annual media spend. Drive customer acquisition, revenue growth, and ROAS optimization across all digital platforms while ensuring cohesive brand presence and efficient budget allocation. Responsible for scaling multi-channel commerce revenue through innovative performance marketing strategies and emerging platforms.Essential Job Duties & Responsibilities:Strategic Leadership (35%)Develop and execute integrated media strategy across DTC, Amazon, , and social commerce platformsCreate and manage performance forecasts, revenue goals, and budget planning across all channelsDrive cross-channel attribution modeling and optimizationEstablish ROAS targets and efficiency metrics by channelLead agency relationships and vendor partnershipsDrive social commerce strategy across TikTok Shop, Instagram Shopping, and emerging platformsDevelop live shopping capabilities and programming calendarChannel Management (35%)Oversee paid media campaigns across all platforms:DTC: Paid Search, Paid Social, DisplayAmazon: Sponsored Products, Brands, DSP: Retail Media Networks (Ulta, Walmart, etc.)Social Commerce: TikTok Shop, Instagram Shopping, Live ShoppingManage budget allocation and optimization across channelsDrive testing and learning agenda across platformsOptimize creative strategy and asset deploymentOversee social commerce initiatives:TikTok Shop campaign management and optimizationLive shopping event planning and executionCreator partnerships for commerceCoordinate cross-platform social content strategyDevelop and execute influencer commerce strategyAnalytics & Optimization (20%)Lead cross-channel performance reporting and analysisDevelop attribution models for complex customer journeys including social commerceCreate predictive models for customer acquisitionOptimize channel mix based on ROAS and CAC targetsDrive incrementality testing across platformsBuild attribution models for social commerce conversionsOptimize creator performance and ROITrack and improve live shopping metricsDevelop unified customer data strategy across platformsTeam Leadership (10%)Build and develop high-performing marketing teamFoster cross-functional collaboration with brand teamsDrive innovation and best practice sharingManage external agency relationshipsOversee Social Commerce Manager and teamCoordinate creator relationships and partnershipsLead training and development for emerging platformsRequired Skills/Qualifications:Deep expertise in performance marketing across DTC, Amazon, and retail mediaStrong analytical skills and data-driven decision makingExperience managing $10M+ annual media budgetsTrack record of driving ROAS improvement at scaleUnderstanding of multi-touch attributionExperience with beauty/personal care categories preferredProven experience with TikTok Shop and social commerce platformsUnderstanding of creator economy and influencer marketingExperience managing live shopping eventsTrack record of scaling social commerce revenueProficiency with major advertising platforms:Meta Ads ManagerGoogle AdsAmazon Ads ConsoleTikTok Ads ManagerRetail Media PlatformsExperience with analytics tools:Google AnalyticsAttribution platforms (i.e, Northbeam)Business intelligence toolsEducation/Experience Requirements:Bachelor's degree required, MBA preferred10+ years digital marketing experience5+ years team management experienceProven track record in beauty/personal care DTCDemonstrated success in social commerceExperience managing creator partnershipsExperience building and managing paid media programs driving to brick & mortarSuccess Metrics:ROAS improvement across channelsNew customer acquisition targetsRevenue growth objectivesChannel efficiency metricsTeam development goalsSocial commerce revenue targetsLive shopping event performanceCreator partnership ROISocial platform ROASCross-channel attribution improvementsTechnical Proficiencies:Media buying platformsAnalytics and BI toolsAttribution platformsSocial commerce platformsCRM systemsMarketing automation toolsContent management systems

Created: 2025-02-14