Junior Ecommerce Web Analyst

Position Overview: Support the BBI Ecommerce team in driving data-driven decision-making across key brands, including Ouidad, BioIonic, Goody, Curls, and Wet Brush. This role will leverage web analytics and business intelligence tools to measure performance, identify underperforming channels, and develop dashboards tailored to ecommerce KPIs. You will collaborate closely with marketing, CRM, and acquisition teams to assess the effectiveness of various tactics across paid and organic media, loyalty programs, and retail partners. This is an ideal position for someone who's data-savvy, detail-oriented, and has a keen understanding of how different marketing channels impact DTC ecommerce performance.Essential Job Duties & Responsibilities: Create, update, and maintain recurring reports for ecommerce metrics and acquisition rates by brand and channel using tools like Looker/Looker Studio and PowerBI.Analyze and report on ecommerce performance trends, identifying key insights to explain data variances, such as campaign effectiveness, promotional impact, and seasonal trends.Build and maintain dashboards and visualizations to consolidate performance data from multiple retailers (e.g., ULTA, Sephora, Walmart, Amazon) and DTC channels.Understand and apply basic attribution modeling principles to evaluate the contribution of various marketing channels (paid, organic, email, loyalty, etc.) to ecommerce conversions and sales, providing insights for channel optimization and budget allocation.Monitor data pipelines to ensure accuracy, completeness, and integrity of data ingestion across platforms.Conduct ad-hoc analyses to explore the impact of promotions, purchase frequency trends, or customer acquisition strategies, providing actionable recommendations.Assist with data integration and troubleshooting, including identifying and resolving metric discrepancies and pipeline issues across tools like Klaviyo and Looker.Collaborate with marketing teams to assess the performance of online marketing tactics such as SEO, SEM, and email campaigns, and their impact on ecommerce KPIs.Identify, investigate, and resolve data anomalies to maintain consistent reporting and data quality.Document reporting processes, maintain a metric dictionary, and standardize workflows to improve data accessibility and accuracy.Support the analysis of A/B testing results and other experiments to optimize campaign performance and decision-making.Essential Cross-Functional Responsibilities:Collaborate with creative and marketing teams to evaluate A/B test results, align on campaign performance goals, and provide data-driven insights into the effectiveness of promotional strategies such as discounts, free items, and subscription offers.Partner with CRM and acquisition teams to ensure data accuracy and deliver actionable reports on customer acquisition costs, engagement trends, and retention metrics.Work closely with brand teams to analyze performance across key retail partners like ULTA, Sephora, Walmart, and Amazon, integrating data for holistic reporting.Coordinate with the Ecommerce team to align data reporting with promotional calendars and flag anomalies or trends that may impact performance.Support cross-functional efforts to improve data workflows and architecture, ensuring seamless data flow across platforms and teams.Required Skills/Qualifications:Strong analytical skills with the ability to translate data into actionable insights.Proficiency in data visualization and reporting tools such as Looker, Looker Studio, PowerBI, or Tableau.Familiarity with ecommerce platforms like Shopify and marketing tools such as Google Analytics, Northbeam, Klaviyo, and ad platforms like Meta and TikTok.Experience with SQL or LookML for writing queries and managing data workflows.Ability to identify data anomalies, troubleshoot pipeline issues, and maintain high data quality standards.Strong problem-solving skills, with a proactive approach to addressing data challenges.Effective collaboration and communication skills to work cross-functionally with marketing, ecommerce, and brand teams.Familiarity with statistical analyses and the ability to draw insights from large datasets.Education/Experience Requirements:Bachelor's degree in a relevant field (e.g., Business Analytics, Marketing, Statistics, or similar)1-3 years of experience in ecommerce analytics, data reporting, or a similar role.Experience in the beauty, CPG, or ecommerce industry is a plus.

Created: 2025-02-14