Manager, Social Media Content Strategy

Location: New York, NY (Hybrid)Schedule: Full-timeWho We Are:Byroe is a leading upcycled superfood skincare brand, driven by holistic sustainability and inspired by natural wellness. Rooted in a passion for innovation, our products are crafted with care, combining efficacy with eco-consciousness. As proud participants in the Ulta Muse Accelerator Program 2024, we are on a mission to expand globally while staying true to our core values of sustainability and excellence.We are seeking a strategic and creative Social Media Content Strategy Manager to lead Byroe's digital storytelling and social media presence. This role is instrumental in shaping Byroe's brand voice, content strategy, and engagement across all social platforms (Instagram, Facebook, Threads, and TikTok). The ideal candidate will bring a blend of creativity, data-driven strategy, and hands-on content creation expertise to drive audience growth, brand awareness, and community engagement. This role will oversee the end-to-end content creation process"”from ideation and execution to editing and publishing"”while also collaborating with influencers and content creators to amplify Byroe's reach and impact.What You'll Do:Social Content Strategy & ExecutionDevelop and execute innovative social media content plans aligned with Byroe's business objectives.Lead and manage end-to-end content creation - from ideation, scripting, and shooting to editing and publishing.Ensure all content is visually compelling, on-brand, and optimized for engagement across the following platforms:Meta (Instagram & Facebook)ThreadsTikTokPlan and execute larger social campaigns, product launches, and retailer promotions in collaboration with the Creative team and cross-functional partners.Analytics & Performance OptimizationServe as the social analytics lead, tracking and reporting on KPIs, audience insights, and performance benchmarks.Manage communication of insights to broader teams, helping drive quarterly goals and surpass growth targets.Develop monthly dashboards and compile key social metrics across platforms to inform content decisions.Strategy & InnovationIdentify and implement data-driven social media strategies to support yearly marketing goals.Stay ahead of trends, platform updates, and best practices to ensure Byroe remains at the forefront of digital innovation.Plan and execute collaborations with content creators, influencers, and brand advocates, ensuring seamless integration of UGC (user-generated content) into brand strategy.Creative Content ProductionLead hands-on content creation, including filming and editing high-quality social-first videos and imagery.Own the entire content production cycle - from conceptualization and scripting to execution, post-production, and distribution.Oversee and direct creative shoots, ensuring content aligns with brand aesthetics and storytelling goals.Collaborate with content creators and influencers, providing direction and guidance to ensure their content aligns with Byroe's brand identity.Continuously optimize content formats, styles, and trends to maximize engagement and performance.What We're Looking For: ? 4-6 years of experience in social media marketing, content creation, or brand marketing. Proven experience in shooting, editing, and producing high-quality social media content (Reels, TikToks, YouTube Shorts, etc.). ? Strong knowledge of video editing tools such as Adobe Premiere Pro, CapCut, Final Cut Pro, or similar platforms. ? Experience managing and growing social media channels, specifically Instagram, Facebook, Threads, and TikTok ? Hands-on experience with analytics tools such as TikTok Business Suite, Meta Suite, Emplifi, PowerBI, and other social listening platforms. ? Experience leading teams and cross-functional collaboration. ? Ability to travel for content shoots, brand events, and retailer activations. ? Passion for beauty, skincare, and sustainability is a major plus!Why Join Byroe??? Be part of an innovative, fast-growing beauty brand redefining sustainable skincare.?? Work in a dynamic and creative environment where your ideas shape brand storytelling.?? Make a direct impact on our global expansion and digital growth strategy.How to Apply:To apply, please email the following to career@Your ResumeYour Cover LetterYour Portfolio showcasing your content creation and editing workApplications missing any of these elements will not be considered.If you're a creative strategist with strong content creation and editing skills, thrive in a fast-paced, entrepreneurial environment, and are passionate about skincare and digital innovation, we'd love to hear from you!

Created: 2025-02-14