Integrated Marketing Consultant

Must haves:8-10 years experience in brand communications and integrated marketing Strong background in paid social and organic social Well versed with brand positioning and campaign planningExperience in TV production from script development/ legal approval through post productionExperience leveraging consumer insights/ market data to uphold consistent vision for the brand/ campaigns Experience partnering with agencies on campaign strategy and planningWell versed in process/ workflow management Pluses:QSR experience Day to day: Oversee development and execution of best-in-class creative delivering against the brand positioning. Focus on owning Omnichannel TV video and offering support to manager on paid and organic social for national calendar initiatives. Manage all day to day activities around TV production from script development and legal approval, pre & post production in close collaboration with creative agency.Partner with brand communications, brand & calendar teams on development of campaign briefs that guide development of integrated plans across paid and owned channels for a cohesive consumer experience Assist global team in upholding a consistent creative vision for the brand and campaigns leveraging consumer insights, market data and cultural trends for breakthrough workPartner with media team and agency on campaign strategies and planning as well as consistent performance analysis to determine optimizations and content efficienciesGuide team in developing presentations, creative campaign overviews, performance recaps, and other materials for internal and external meetingsManage, protect and champion brand voice, DNA and positioningPartner with Director to lead integrated agency team of six agencies, specifically managing weekly status meetings, annual planning summits and ideation sessions. Share consumer and business insights, ensuring agencies are tracking towards annual brand growth objectives

Created: 2025-02-14