Senior Analyst, Media Insights

Senior Analyst, Media Insights OverviewModco Media, a full-service media agency, is seeking the expertise of a Digital Marketing focused Media Insights Senior Analyst. In this position at Modco, you will support client on boarding, strategic measurement planning and marketing reporting development that will help continue the expansion of our agency's reporting & insights capabilities. Your goal is to help the media team discover data insights that lead to an integrated marketing strategy.SpecialtiesDigital Marketing Strategy, Data AnalysisIdeal Candidate Traits: Collaborative Team Player, Self-Driven, Attention to Detail, ReliableResponsibilities:Support the team's campaign optimization across all media channels by conducting analysis and providing insightsSupport media team's strategy by providing post campaign analysis to assist in future campaigns· Develop training and educational resources including:o Learning resources & training that support the improvement of reporting analysis through data story tellingo Supporting team members on reporting tools learning and operationo Client facing guides to help empower them to utilize media reporting as self-service reporting and analysis· Maintain centralized data infrastructure and staying relevant with third party API improvements· Ensuring client facing, and internal reporting is done in a timely manner.· Identifying opportunities to continuously improve data and reporting processes· Research analytics and media-related platforms to formulate in-depth POVs· Define and execute expansions and rollouts of our reporting & insights capabilities to support the agency's analytics roadmapOrganizational Relationship: Position Reports to VP, Media Qualification & Skills: Bachelor's degree in Marketing, preferred MastersDiscipline Specific Skills:3-5 years of experience in the areas of marketing data analysis, marketing campaign strategy & implementationSolid track record of developing integrated marketing strategiesProven project management and presentation skills are requiredExcellent writing communication skillsExperience using the following:BI Reporting Tools (i.e. Tableau, BIME, Power BI, Google Data Studio)Site analytics (i.e. Omniture, Google Analytics)Digital Ad Serving (i.e. DoubleClick, etc.)Experience using Python, R, and SAS is a plusAdvanced computer skills (Word, Excel, PowerPoint)Salary Range: $80,000-90,000

Created: 2025-02-14