Public Relations & Events Manager

Sachin & Babi is dedicated to delivering thoughtfully designed, glamorous fashion that elevates every moment. Rooted in craftsmanship and a deep understanding of our customer, our brand blends timeless elegance with modern sophistication. As we continue to grow, we are seeking an experienced and innovative PR & Events Manager to drive brand visibility, engagement, and storytelling through exceptional event management and strategic press outreach.This role is central to creating memorable brand experiences that reflect the elegance and sophistication of Sachin & Babi, while fostering meaningful connections with clients, press, influencers, and industry partners. The PR & Events Manager will work closely with the Founders and Executive Team to bring the brand's vision to life through compelling PR strategies, high-impact events, and strategic partnerships.ResponsibilitiesEvent Management & Brand Activations:Plan, manage, and execute brand, showroom, and retail events, including product launches, press previews, client activations, and trunk shows.Oversee all event logistics, from concept development and venue selection to vendor coordination and on-site execution, ensuring a seamless and elevated experience.Develop innovative event concepts that align with the brand's ethos and resonate with target audiences.Ensure all events are executed within budget while maximizing brand impact and ROI.Collaborate with internal teams to integrate event strategies with broader marketing, sales, and customer engagement efforts.Press Outreach & Media Relations:Cultivate and manage relationships with key media, editors, influencers, and stylists to secure coverage and amplify brand messaging.Develop and distribute press materials, including releases, media kits, and pitch letters, ensuring consistent brand representation.Act as the primary contact for press inquiries, facilitating interviews, features, and placements that align with brand goals.Arrange showroom appointments and collection reviews with top publications and stylists.Monitor and report on media coverage, analyzing the impact of PR efforts and identifying opportunities for growth.Strategic Brand Building & Partnerships:Develop and implement strategic initiatives to enhance brand awareness and positioning within the luxury market.Collaborate with internal teams to ensure cohesive brand storytelling across all platforms, including events, digital, and social media.Identify and pursue partnerships with aligned luxury brands, organizations, and influencers to expand the brand's reach.Ensure all PR efforts align with DTC and Wholesale initiatives, with timely asset distribution, product placement, and gifting strategies.Relationship & Community Management:Build and maintain relationships with brand ambassadors, VIP clients, and industry professionals to foster loyalty and advocacy.Leverage connections to create opportunities for collaboration and engagement within the luxury fashion space.Support Ecommerce, Wholesale and Showroom departments in executing seasonal retail marketing activations, ensuring alignment with PR strategies.QualificationsBachelor's degree in Public Relations, Marketing, Communications, or a related field.5+ years of experience in PR, event management, and brand building, preferably within the luxury fashion industryExceptional organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.Strong verbal and written communication skills, with experience crafting compelling press materials and presentations.Established relationships with media, influencers, and stylists in the fashion industry.A creative thinker with a passion for storytelling and an eye for detail in event design and execution.Proficiency in Microsoft Office Suite; familiarity with PR and event management tools is a plus.

Created: 2025-02-14