Performance Marketing (PPC) Strategist

Performance Marketing StrategistAre you a results-driven Performance Marketing Strategist with a passion for paid media? Do you thrive on optimizing campaigns, maximizing budgets, and leveraging the latest strategies in PPC, paid social, and digital ad platforms? If so, we want you to join a dynamic and fast-growing marketing agency! Candidates MUST be local to St. Louis, MO.Performance Marketing StrategistSalary: $85,000 - $100,000 per yearLocation: Remote (HQ in Webster Groves, MO)Employment Type: Full-time, Direct HireWhy Join Us?Competitive Salary & Growth Opportunities With room to expand your expertise and career.Comprehensive Benefits Package Fully paid health, dental, vision, and life insuranceWork-Life Balance Generous PTO, major holidays off, plus the week between Christmas & New Year's401(k) Match Company contributes 3% automatically after six months, even if you don't contribute.Remote Flexibility Unique Perks Streaming subscriptions to keep up with industry trends, DoorDash membership, and volunteer time off for causes you care about.About the RoleAs a Performance Marketing Strategist, you'll be a key player in crafting high-performing paid media campaigns that deliver measurable results. You'll strategize, execute, and optimize digital advertising campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and other major platforms. You'll also have the opportunity to work with industry-leading tools like SpyFu, SEMrush, Ahrefs, and Google Analytics to maximize performance and drive ROI.What You'll DoDevelop and execute data-driven PPC and paid social strategies to optimize campaign performance.Manage Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads, ensuring efficient budget utilization.Conduct keyword research, ad copy testing, and bid strategy optimization using machine learning.Monitor campaign performance metrics, adjusting bids, targeting, and creatives for maximum impact.What We're Looking For 3-5 years of hands-on experience in digital marketing with a primary focus on paid media (PPC, paid social, programmatic). ? Deep expertise in Google Ads, Bing Ads, and paid social (Meta, LinkedIn) ? Proven ability to optimize bid strategies using machine learning to maximize ROI. ? Strong analytical skills and experience with Google Analytics, SpyFu, SEMrush, and Ahrefs ? Experience with conversion rate optimization (CRO), including A/B and multivariate testing. ? Ability to craft compelling ad copy and align campaigns with business goals. ? Competitive and results-driven mindset always looking for ways to improve and outperform competitors. ? Highly collaborative yet self-motivated, thriving in a fast-paced environment. ? Excellent communication skills ability to present data, insights, and recommendations clearly.Join us and be part of a team where your skills, creativity, and passion for digital marketing will thrive!All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers requirea background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.

Created: 2025-02-14