Marketing & Communications Coordinator

Position: Marketing & Communications CoordinatorStarting Salary Range: $70,000 - $75,000 (exempt, salaried position) plus benefitsReports To: Director of Marketing & CommunicationsLocation: In-person at the DSFP offices in downtown San FranciscoDeadline: February 14, 2025Application instructions: Email cover letter, resume, and work samples to: Careers@. "˜Click to apply' without these requirements will not be accepted.Position OverviewReporting to the Director of Marketing & Communications, the Marketing & Communications Coordinatorwill produce external and internal promotional content in support of DSFP's mission and goals. The Marketing & Communications Coordinator will manage the organization's website, social media outlets, and other web-based applications while developing and implementing a digital marketing strategy to promote downtown San Francisco as a destination and serve as downtown's influencer. Effective use of brand voice, technical digital content management and creativity are skills needed for this position. Projects can either be destination focused (business to consumer, B2C) or business focused (B2B), working with internal multidisciplinary teams to communicate services and programs (clean & safe, economic development, public realm improvements, etc.). The role is heavily focused on content creation, so it will be crucial that the candidate be enthusiastic and engaging in-person with district stakeholders. Who We AreDowntowns matter. We believe mixed-use downtowns are vibrant downtowns supporting a diversity of activities, events, amenities, uses, and experiences. Launched in 2020, the Downtown SF Partnership has become nationally recognized for its signature multi-day events and activations and its award-winning Public Realm Action Plan, a comprehensive roadmap for a reimagined downtown San Francisco. We're a small and talented team guided by a solid vision, a pragmatic mission, and values of collaboration, entrepreneurialism, impact, and celebration. Whether we are talking about placemaking, economic development, or urban design, DSFP focuses on amplifying downtown San Francisco's economic, social, cultural, and historic importance and relevance at the local and state level. Key Responsibilities:Social Media· Create and implement social media marketing strategies to promote downtown San Francisco as a destination for regional and national visitors as well as residents.· Manage all social media platforms like Facebook, Instagram, X, TikTok, and LinkedIn.· Develop and execute regular social media campaigns, advertisements and contests.· Hire influencers to promote campaigns and events like block parties on Front Street, Let's Glow SF and Drag Me Downtown.· Post regular organic content, primarily short-form videos, to engage followers.· Monitor the organization's online activities and presence through "social listening" and respond to inquiries.· Become a downtown SF influencer by patronizing local businesses and events within budget.· Present monthly metrics reviews, determining how to adjust content for optimal engagement.Website Content· Proactively manage website content and design to reflect district events, business openings and closures, highlight DSFP's projects, and feature regular visitor itineraries / blogs.· Ensure that appropriate organizational documents and reports, maps, and meeting agendas are posted.· Manage maintenance of "In the News" section with latest press clippings mentioning the organization and leadership.· Implement an SEO strategy and use effective keywords to reach target demographics.· Spearhead copy development, ensuring that the website accurately reflects the ever-evolving organization using DSFP's brand voice.Digital Mailings· Create monthly district stakeholder e-newsletters and consumer facing e-blasts.· Execute regular email marketing campaigns to promote DSFP's signature events and services.Design· Utilize Canva or Adobe to design logos, promotional graphics, swag, and marketing collateral.· Collaborate with the Planning & Economic Development department in public realm branding efforts.Events & Activations Support· Conduct regular outreach to businesses to inspire participation in DSFP's events and programs.· Support public events and activations as well as organizational events as needed.Position Expectations· Think strategically, keeping the big picture and broad organizational objectives in mind.· Demonstrate emotional intelligence and self-awareness, inspire confidence and trust, and welcome feedback.· Comfortable working in a small, highly-collaborative, cross-functional organization where delegation and hands-on participation are needed to support organizational goals.· Ability to exercise initiative to identify and solve problems with drive, flexibility, resourcefulness, and creativity.· Work well under pressure and adapt easily to changing situations and priorities, while exercising good judgment and staying focused on overarching goals.· Interact in an effective, tactful, and professional manner and respond promptly to requests.· Must be able to engage in a range of physical activity, including standing or sitting at a desk and walking (sometimes on uneven surfaces) for an extended period.Requirements/Qualifications· A bachelor's degree in marketing, public relations, communications, business, or a related field.· Must have a minimum of 3 years of experience in social media marketing and communications.· Ability to execute deliverables and produce positive outcomes.Interdisciplinary collaboration, strong communication skills, and ability to work on multiple projects simultaneously.Excellent written, verbal and graphic communication skills.Creative problem-solving skills and ability to work in a fast-paced, collaborative environment. · Experience working for a community benefit district/business improvement district, nonprofit, municipal government, property management or related is a plus.Ability to use qualitative and quantitative data for storytelling and drive decision making· Ability to work independently.· Advanced skills in the Microsoft Office & Google Suites required.Proficiency with project management software, such as .· Skills using Canva or Adobe products.· Photography, video, and content design experience required.· Experience with databases and CRMs.· Excellent interpersonal relationship building and public speaking skills.· Applicants must be eligible to work in the United States.Position Specifications, Compensation & BenefitsThe starting base salary is between $70,000 - $75,000 contingent on relevant experience.DSFP offers a competitive salary commensurate with experience and skills, and a comprehensive benefits package that includes 100% employer paid healthcare, dental and vision plan, two weeks of PTO, 14 paid holidays, additional PTO week between Christmas and New Year's, commuter benefit, 401k plan with a 3% employer match after 90 days of service, and a life insurance policy. DSFP also offers opportunities to attend conferences, workshops, and community networking events.Hours:Work hours are typically 9:00 a.m. to 5:00 p.m., Monday through Friday in-personat the DSFP office. Evenings and weekend work may be required to support meetings and special events. To ApplyApplication Process: Interested candidates should submit a resume, cover letter, and work samples demonstrating relevant work experience and accomplishments to careers@ with "Marketing" in the subject line. Applications will be reviewed on a rolling basis until the position is filled. The deadline to apply is February 14, 2025"˜Click to apply' without these requirements will not be accepted.The Downtown SF Partnership is an equal opportunity employer and welcomes candidates with diverse backgrounds and life experiences.

Created: 2025-02-13