Marketing Operations Specialist

reLink Medical is the nation's largest independent provider of medical equipment disposition services. Experiencing rapid growth and success, we are also building a company culture that empowers people to do their best work and to enact positive changes in the field of healthcare. If that sounds like something you would like to be part of, we'd love to hear from you.Headquartered in Twinsburg, Ohio, reLink Medical was founded in 2014. Our people, processes and technology, have assisted over 3,000 hospitals and healthcare facilities in 34 states with the disposition of obsolete, excess, out-of-service or used medical equipment. With an additional logistics facility in Maryland, Georgia, and Missouri we are the largest and most comprehensive independent disposition solution in the industry.Our solutions ensure that hospitals can reduce their carbon footprint, mitigate the risk of exposing PHI, and connecting them with our community of over 12,000 hospital partners and buyers combined. We also donate medical equipment to hospitals in third world countries which support the development of communities around the world.Job Description:The Marketing Operations Specialist plays a critical role in ensuring the efficiency and effectiveness of our marketing team. This position is responsible for managing and optimizing marketing processes and technology, enabling our team to execute campaigns smoothly and measure results accurately.Key Responsibilities:Marketing Technology Management: Oversee the marketing technology stack, ensuring all tools are integrated and functioning optimally. Manage relationships with technology vendors and stay abreast of new technologies that could improve marketing performance.Campaign Execution and Management: Coordinate with team members to execute campaigns. This involves scheduling, segmenting audiences, setting up automation workflows, and ensuring timely delivery of marketing materials.Data Analysis and Reporting: Collect, analyze, and report on marketing data to help guide strategic decisions. Develop and maintain dashboards that provide insights into marketing campaign effectiveness, customer engagement, and ROI.Process Optimization: Continuously evaluate and improve marketing processes to enhance efficiency and effectiveness. Implement best practices in marketing automation, lead management, and data quality.Cross-Functional Collaboration: Work closely with sales, IT, and other departments to ensure marketing operations align with company objectives and customer needs.Budget Management: Assist in the management of the marketing budget, ensuring spending aligns with strategic priorities and tracking return on investment for marketing initiatives.Qualifications:Bachelor's degree in marketing, Business, or related field.Proven experience in marketing operations, digital marketing, or a related role.Strong understanding of marketing automation tools and CRM systems - Salesforce & Marketing Cloud preferred.Excellent analytical skills and experience with data analysis tools.Ability to manage multiple projects simultaneously in a fast-paced environment.Strong communication and collaboration skills.Knowledge, Skills, AbilitiesLeadership qualitiesKnowledge of Salesforce & PardotExcellent interpersonal and customer service skillsProven organization and prioritization methodsFlexibility and willingness to respond to changes and immediate needsLeadership drivenDetail OrientedBusiness professional culture and workload requirementsCreative in a B2B environmentTools/Programs Used:SalesforceSalesforce Marketing CloudLinkedInMicrosoft office suitePhotoshopAdobe AcrobatIllustratorGoDaddyWordPressShopifyGoogle Search ConsoleGoogle AdsGoogle AnalyticsFacebookLinkedInJob Type: Full-timePay: $55,000.00 per yearBenefits:401(k)Dental insuranceHealth insuranceHealth savings accountLife insurancePaid time offVision insurance

Created: 2025-02-11