Brand Manager iSVA

Position OverviewWe are seeking a dynamic and creative Brand Manager for our iSchool Virtual Academy brand, with apassion for the education sector to lead brand development and positioning efforts. Working in brandmanagement at ResponsiveEd means being more than just a marketer, it means being a totalbusiness owner. We need someone who is dedicated and who can guide the vision and strategybehind a brand by developing marketing plans and driving innovation. Our iSchool Virtual AcademyBrand Manager will work regularly across functions to identify parent, student, and school insightsand implement marketing tactics that will continue to push the brand forward.Minimum Qualifications? Education: Bachelor's Degree Required: Major in Business, Marketing Preferred? 4-7 years of experience in consumer or brand marketing? Demonstrated strong facilitation skills and ability to identify common ground amongstindividuals with divergent opinions and perspectives? Strong understanding of branding principles and integrated marketing strategies.? Proven ability to develop and execute multi-channel marketing campaigns.? Proficiency in analytics and CRM tools (e.g., Google Analytics, HubSpot)? Exceptional communication and storytelling skills.Preferred Qualifications? MBA in Marketing? Experience working with educational institutions or EdTech companies.? Knowledge of trends and challenges in the education industry.? Familiarity with marketing automation platforms and CRM tools.Key Responsibilities? Develop and execute comprehensive iSchool Virtual Academy school brand strategies toincrease brand awareness and market share.? Ensure iSchool Virtual Academy brand consistency across all marketing and communicationchannels.? Work with cross-functional teams (marketing, enrollment, creative, finance, operations,agencies) to support enrollment windows, regular communication, and the execution of theiSchool Virtual Academy brand plan.? Analyze and interpret market trends, syndicated data, and consumer research to track iSchoolVirtual Academy brand performance and inform better marketing decisions.? Ensure that the advertising agencies are on-brand and ensure attrition is tracked? Track and manage the iSchool Virtual Academy marketing budget to ensure the companymeets its annual business plan goals.? Excellent analytical and project management skills. Must be able to analyze business data,determine solutions, make recommendations, and carry out actions in an effective manner? Build annual iSchool Virtual Academy marketing calendar for national and local campaigns;support the development and drive the execution of campaigns.? Plan and execute integrated iSchool Virtual Academy marketing campaigns, including digital,social, print, and broadcast media.? Provide guidance and support to internal teams and external partners on iSchool VirtualAcademy brand-related matters.? Conduct regular audits of iSchool Virtual Academy brand touchpoints to ensure consistencyand quality.? Track and analyze iSchool Virtual Academy brand performance metrics and KPIs.? Prepare regular reports on iSchool Virtual Academy brand health and campaign effectiveness.? Perform additional duties as assigned by management.Physical RequirementsCarrying, Climbing, Crawling, Driving, Kneeling, Lifting to 25 pounds, Pulling, Pushing, Reaching,Sitting, Squatting, Stooping, Bending, Twisting, Walking, Grasping, Talk or Hearing.The physical demands are representative of those that must be met by an employee to successfullyperform the essential functions of this job. Reasonable accommodations may be made to enableindividuals with disabilities to perform essential functions. Blue Learning considers applicants for allpositions without regard to race, color, national origin, age, religion, sex, marital status, veteran ormilitary status, disability, or any other legally protected status. ResponsiveEd is an Equal OpportunityEmployer. Occasional national travel: occasional prolonged and irregular hours.

Created: 2025-02-10