Vice President Marketing

The salary range for this position is $220,000 - $250,000 depending on experience.Vice President, MarketingMUST HAVE B2B Experience. Food Industry experience a plus.The Vice President, Marketing will play a pivotal role in driving awareness, brand, revenue, and valuation, setting the strategy and executing on the vision for the Company's market positioning, awareness with key stakeholders - internal and external, and product marketing. As a member of the leadership team, this role is a senior position, directly reporting to the Chief Development & Marketing Officer, and is expected to lead the Marketing function, be a do-er and a manager, and level-up the company's capabilities.You and your team will work collaboratively with many functions across the organization, including the CEO and President, the Executive Leadership Team, the Business Development team, the People & Culture team, and other stakeholders.To be successful in this role, you must have a strong blend of creativity and business acumen, be able to drive direction and execution that ladders to financial and strategic goals, be outcomes-driven, and be able to serve an organization while also setting strategic directives. Excellent communication skills - written and verbal - are essential, to get what you need, drive results, and build credibility with the teams in a collaborative, constructive, and energizing way.Responsibilities include:MarketingBuild and manage the Marketing teamOwn the Company's brand - positioning, lexicon, hierarchy, and implementationDevelop marketing strategy, laddering up to company-level KPIs and 6-12-18mo goalsDrive visibility with key external stakeholders including investors, industry leaders, and customers. This includes managing our external comms firm and any other vendorsProfessionalize the function at the Company, including implementing standard processes, documentation, and reporting.Build robust sales marketing materials, processes, and support.Develop and measure metrics for success.Engage with outside vendors and stakeholders, including investment banks, agencies, production companies, and associations.CreativeManage the Creative team, setting priorities, processes, and direction; adhere to budget and make requisite tradeoffsEnsure alignment of creative with overall Company brand, and consistent implementation across all touchpointsBuild flexible and usable toolkit for rest of organization to create leverage while maintaining brand integrityCollaborate with Business Development and Product Development teams to set processes for customer needs fulfillmentSupport the creation of presentations to critical external stakeholders, including bankers, potential customers, etc.Skills and RequirementsB2B marketing experience requiredDemonstrated ability to drive results with measurable outcomesAcute attention to detailExceptionally strong, structured organizational skills with ability to appropriately prioritize to drive outcomes and hit deadlinesExcellent communication skills - both written and verbal - to effectively and quickly build consensus and spur actionStrong executive presence and judgment, with an ability to influence others and drive to results and outcomesWillingness and ability to "build while you run" and an excitement to work in a fast-paced, high-growth, and rapidly evolving organizationExperience / EducationMin. 15 years of expert-level experience managing B2B Marketing teams and/or functions at a large and/or rapid-growth company or large federated non-profit with multiple stakeholdersBachelor's degree required; MBA preferred (or commensurate experience)10-years people management experienceExperience driving measurable results aligned with company goalsDemonstrated ability to confidently manage multiple, cross-functional initiatives independently and collaboratively to deliver resultsOwnership and execution of creative and marketing initiativesSuccess in fast-paced, ambiguous environmentsWhat We OfferComprehensive benefits package for full-time employees including medical, dental, vision, pet insurance and legal insurance401(k) with company match that is immediately vestedLife and ADD insuranceUnlimited paid time off (for salaried positions)

Created: 2025-02-10