Growth Marketing Manager

About UsSince 1977, LAGOS has been a pioneer in fine jewelry, combining precious materials and expert craftmanship to offer modern, iconic styles. From meticulously crafted designs to sumptuous details, each piece tells a story of timeless sophistication. Founded by master jeweler, Steven Lagos, the brand's signature Caviar collections offer bold, unique styles that encourage personal expression.Position SummaryThe Growth Marketing Manager will be responsible for developing, managing, and executing data-driven marketing strategies to drive customer acquisition, engagement, and revenue growth across digital channels. This role will oversee the CRM database and serve as the primary contact for all CRM, email, and SMS marketing initiatives, ensuring alignment with broader growth objectives.The ideal candidate is a results-oriented self-starter who thrives in a fast-paced, deadline-driven environment. They will be adept at managing and prioritizing multiple projects simultaneously while leveraging data and analytics to optimize campaigns. 3 to 5 years of experience in Growth Marketing, E-Retail/E-Commerce Management, and Digital Marketing is required. This role will report to our Philadelphia office 4 days a week with one remote day. Essential FunctionsExecute CRM strategies, lead acquisition campaigns, and email marketing efforts, collaborating with cross-functional internal teams and external agencies.Build, deploy, and track email and SMS campaigns; monitor performance and implement strategic action plans to drive revenue growth. Utilize A/B testing to optimize campaigns.Maintain an organized email and SMS marketing calendar, ensuring timely execution of campaigns.Project manage creative updates and handle relevant ad hoc requests.Analyze the CRM database, tracking and measuring key performance indicators (KPIs) to inform strategy.Manage, maintain, and develop the customer database, ensuring data accuracy and integrity.Segment CRM lists to target appropriate audiences for direct mail initiatives and VIP programs.Develop segmentation strategies and propose action plans to enhance engagement, loyalty, and sales.Generate and present CRM performance reports with recommendations for improvement and optimization. Analyze customer behavior to identify opportunities for new customer acquisition, retention, and reactivation of lapsed customers.Partner with E-Commerce, Creative, and CRM solution providers to optimize campaigns and improve overall performance.Analyze campaign results, customer buying, and browsing behavior to refine strategies and integrate insights into the broader digital marketing plan.Monitor competitor CRM strategies and provide detailed reports to key stakeholders with actionable insights. QualificationsBachelor's degree, MBA preferred3-5 years of experience in CRM E-Retail/E-Commerce Management & Digital Marketing, preferably within the luxury or fine jewelry industry.Fluent in relevant digital topics & applications relating to E-Commerce, SEM, Google Analytics, CRM, etc.Klaviyo, GA4, Shopify & Dynamics 365 experience preferredAbility to deal with confidential information and/or issues using discretion and judgment.Detail-oriented and able to multitaskStrong analytical skills; Action and result-orientedProactive problem-solving skills & highly organized; Customer-focusedExcellent written and oral communication skills. Cross functional partnership required (eComm, creative, and shipping).Able to learn quickly and adapt to changes as neededProficient in MS Office Suite (Word, Outlook, PowerPoint, Excel)

Created: 2025-02-08