Digital Marketing Specialist

Position Description The position reports to the Marketing Manager and is responsible for supporting and executing engaging email marketing campaigns and social media strategies across multiple platforms to elevate SNA's visibility, engagement, and digital growth. This role will focus heavily on content creation, email campaigns, and social media management, while also providing support in graphic design and basic video editing. Position Responsibilities Digital Strategy With the guidance of the Manager, implement the digital content strategy for social media and email to amplify the organization's reach, expand our audience, deepen the engagement with members and decision-makers, help to raise membership numbers, and increase brand awareness and event attendance. Write and edit engaging marketing copy across multiple platforms, including the website, emails, and social media, along with marketing collateral such as brochures, email, and in-house advertisements. Implement approved social media and email advertising strategies, including paid ad campaigns, and recommend approaches to the Manager to maximize advertising revenue. Research and update Center knowledge repository on best practices across content types, social algorithms, email design, social media, and video. Monitor the needs of SNA staff to understand their digital media needs and priorities and collaborate to align solutions to MarCom strategy. Research and suggest upgrades and additions to the SNA social media stack to improve SNA's ability to reach and grow membership and audience. Coordinate assigned projects from initiation through completion to ensure outcomes are delivered on time and within designated budgets. Email Marketing CampaignsCreate engaging and compelling email content that resonates with our audience and aligns with the SNA brand voice, including engaging copy, appealing visuals and persuasive calls to action. Collaborate with staff from various Centers to support multi-channel campaign efforts to achieve organizational goals and drive results Write content for newsletters and digital news stories while liaising with staff on production needs. Conduct A/B testing on subject lines, content, and design elements to improve performance. Coordinate assigned projects from initiation through completion to ensure outcomes are delivered on time and within designated budgets. Social Media Shape the social media strategy with the guidance of the Manager. Serve as the main content administrator for SNA social media accounts and create content and execute and track all Association social media activities. Monitor and collaborate with SNF and advocacy teams on social media overlap and strategy and maintain the SNA Social Media calendar. Recommend and track benchmarks for individual channel performance, and experiment with tactics to improve, tracking and reporting on progress through weekly analytics reports. With the guidance of the Manager, write, edit, and approve social content, and lead live engagement activities on various platforms in alignment with the social media strategy. Research and monitor hashtags and influencers in, or adjacent to, the school nutrition space; engaging where beneficial to SNA. Recommend the optimal campaign mix for impact (timing, content, channels) on various projects. Adapt to changing social media trends, best practices, and tools. Stay aware of social media best practices; regularly research and recommend enhancements, new tools and new ideas to increase SNA's brand awareness, visibility, and channel ownership. Video Editing and Graphic Design Create videos as assigned for social media campaigns and other assigned projects. Assist with designing collateral for the visual aspects of SNA events production. Serve as a backup for creating graphics for various platforms, including the web, presentations, newsletters, and publications. Analytics Recommend benchmarks, KPIs, and metrics for social media other assigned projects. Produce and analyze monthly and quarterly analytic reports and provide recommendations for adjustments for the Manager to inform strategy. Provide campaign-based, monthly and quarterly reports for SNA leadership on defined benchmarks and metrics. Position Relationships Work with SNA staff. May work with outside vendors, contractors, and consultants on specific projects as needed. Supervision Receives general supervision and direction from position's supervisor. Exercises some independent judgment and discretion. Education Bachelor's degree in a relevant field (Communications, Marketing, etc.) or high school diploma with additional training and/or professional work experience. Digital content certification preferred but not required. Experience Three years or more of work in a business environment with relevant responsibilities in digital marketing, social media management, and/or email marketing. Exposure to social media advertising sales and implementing a revenue-generating social media advertising strategy to meet specific market needs Ability to plan, organize and coordinate social media activities and special events. Exposure to managing projects including planning, establishing timelines and milestones, tracking and executing deliverables, and closing the project. Demonstrated problem-solving skills with an ability to research and identify solutions. Excellent writing and editing skills for drafting, editing, and proofing correspondence, writing emails, presentations, reports, summaries, and other communications for a wide variety of internal and external audiences. Demonstrated ability to successfully work independently and as part of a team with the ability to draw connections between day-to-day job responsibilities and the goals of the organization Detail-oriented, organizational skills with the ability to manage multiple tasks with different timelines in a fast-paced environment with fluctuating workloads and changing priorities. Excellent verbal and interpersonal communication skills with the ability to and patience to work with and provide customer service to a wide variety of internal and external stakeholders. Demonstrated ability to create engaging content for email campaigns and social media using Canva, with a preference for experience Adobe Creative Suite. Proficiency with email marketing platforms and social media platform optimization. Demonstrated experience using a database to access customer or member information, using the internet to conduct research, and proficiency in Microsoft tools such as Teams, SharePoint, Word, Excel, PowerPoint and Outlook, as well as virtual meeting platforms such as Zoom.

Created: 2025-02-08