Product Marketing Manager - Accounting & Finance

We are seeking a Product Marketing Manager to lead product marketing and digital marketing strategy for our Accounting & Finance vertical. This individual will focus on B2B strategic marketing and sales enablement efforts that promotes awareness and the benefits of our suite of accounting and finance educational tools.QUALIFICATIONSMinimum Education RequiredBachelor's degree in marketing, business, communications, or a related field required; master's degree preferredMinimum Required Experience7 years of experience in a similar role leading digital, marketing strategyDemonstrable B2B marketing experience, including sourcing and qualifying leads, sales enablement activities, account-based marketing (ABM), content marketing, event support and management, and managing ambassador/affiliate marketing programsDeep experience in SEO and SEM practices; strong experience with social media marketing and content creation preferredJOB DUTIES (including but not limited to)Campaign Prep & Misc. (70%)Produce compelling and effective email and digital marketing campaignsOversee SEO and SEM strategy for assigned verticalsManage the strategy of social media content creationManage the forum marketing strategyCreate and regularly measure and report on marketing metricsOwn assigned pieces of the UWorld marketing planRecommend and edit necessary collateral to support product offeringsEnforce UWorld brand standardsMarketing Strategy (20%)Define an annual B2B product marketing strategy and calendarServe as the embedded product marketing specialist for assigned the Accounting & Finance verticalDefine and refine product differentiators and market positioningMarket Research (10%)Perform comprehensive, detailed market research on target market(s) including competitive analysesDefine buyer personas, target markets, and how buyers consume their media and make decisionsOutline buy cyclesRecommend product pricingReport on industry trends and recommend actions to position UWorld ahead of competitionRequired Knowledge, Skills, and AbilitiesExceptional market research and reporting skillsAbility to define and report metrics of successSuperior organizational and self-motivation skillsFamiliarity with marketing automation tools and platformsExcellent written, verbal, and interpersonal skillsAbility to work well within a team environment with competing prioritiesAbility to react in a constructive manner to direct feedback and constructive criticismCompensation and BenefitsCompetitive compensation (contingent on experience)Paid time off (based on sliding scale according to hire date), parental leave, bereavement, and 8 hours of volunteer timeA generous paid holiday schedule that includes the entire week of ChristmasComprehensive benefits package (medical, vision, dental, life, disability and pet insurance)401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)Annual professional and career development opportunities availableRelaxed work environment that offers flexibility to work remotely 1 day per weekSocial Committee that offers an inclusive environment to get to know coworkers in a fun wayDaily on-site group fitness classes "At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."

Created: 2025-02-07