Director of Ecommerce

We are looking for an experienced Director of E-commerce, Direct to Consumer. This individual will focus strictly on D2C e-commerce sales taking place on company-owned domains and managed websites. They will be a self-contributor capable of performing any tasks required to ensure the success of the e-commerce site, while also collaborating with multiple teams.Key Responsibilities:Drive growth in D2C e-commerce sales on company-owned domains and managed websites.Utilize and successfully implement CRO tools like Dynamic Yield, demonstrating clear increases in conversions. With Double Digit percentage growth quarter over quarter.Focus on conversion optimization to maximize e-commerce performance.Collaborate with Dev & CRO Agencies, digital marketing, creative, and IT teams to drive growth and achieve sales targets.Own the entire digital marketing calendar for the website, setting direction for promotional events with the marketing team and holding oneself accountable for results and methods to improve results.Analyze competitive landscapes and pricing, setting pricing strategies with profitability and market dominance in mind.Get involved in downstream operational issues when required, including leading automations in our ERP and CRMs to enhance experiences on D2C websites and drive growth.Qualifications and Skills:Proven experience as a Director of E-commerce or similar role, with a focus on D2C e-commerce sales. For 3+ years.Strong understanding of CRO tools and their implementation, with a demonstrated ability to increase conversions.Experience in driving growth and optimizing e-commerce performance on DTC brand websites ( not 3rd party Example: Amazon)Excellent analytical skills, with the ability to analyze competitive landscapes and set pricing strategies.Above Proficient in Microsoft ExcelStrong leadership and collaboration skills, with the ability to work effectively with cross-functional teams.Self-motivated and capable of performing a wide range of tasks to ensure e-commerce success.Experience Working with agencies and in-house teams.Familiarity with ERP and CRM systems, and experience in leading automations to enhance D2C operations.

Created: 2025-02-07