Marketing Director

About the Company Campfire's unique, powerful, and cost-effective solution has kindled a growing base of happy customers around the world by bringing future and current revenues and costs under a single roof, with advanced functionality to create, analyze, and modify plans, optimize portfolios, and manage long-term profitability. Campfire's technology sparks unprecedented insight into a company's bottom line, unleashing the freedom to focus on the decisions that matter most.About the Role - The Director of Marketing is a role that requires an energetic, experienced, and passionate marketing professional with a strong communications background. The primary goal is to develop, manage, and implement programs and communications activities that maximize Campfire's market awareness, market share, customer penetration, and product sales worldwide.The ideal candidate is attracted by the opportunity to shape Campfire's first significant investment in marketing. The candidate must be able to develop marketing programs and communications on his or her own, drawing upon experience leading a wide range of marketing activities from public relations to social media/web marketing to campaigns and events. The candidate must be able to orchestrate the input and effort of several individuals and groups, including outside agencies.Lead marketing communications, which defines our brand, positioning and marketing messagesPosition Campfire as the market leader via media, industry analysts and market influencersDrive digital and social media marketing, including blogs and other community-building initiativesMaintain and improve the Campfire website as highly effective to support sales and recruitingDevelop tools for sales productivity, including case studies, whitepapers and sales collateralExperience with SEO (search engine optimization), and google ad wordsSupport sales activities with demand generation programs, including webinars, industry events & user conferencesDefine and track key performance indicators (KPIs) for all marketing programs, ensuring alignment with sales goals and revenue objectives.Successful Candidates Will Demonstrate: 7+ years of experience in marketing communications, marketing programs, and web marketingPrevious experience designing effective marketing communication strategy and corporate positioning, with a strong ability to analyze marketing performance through key KPIs, including MQL-to-SQL conversion rates, customer lifetime value (CLV), and revenue contribution from marketing initiatives.Abilities to translate product and technical advantages into high-impact business messages, ideally in the automotive and manufacturing marketplace; previous experience marketing/selling to sales and financial professionals is a big plusProven experience in leveraging marketing analytics tools (Google Analytics, HubSpot, Salesforce, etc.) to track campaign effectiveness and improve conversion rates.Ability to balance creativity with data-driven decision-making to refine marketing strategy and optimize demand generation effortsDemonstrated ability to manage time-sensitive projects with lots of moving piecesMust understand, and preferably have worked within, a small company environmentEducational & Work ExperienceBA/BS Marketing, Business, Communications or related fieldB2B/High-Tech experience preferredInternational experience a plus

Created: 2025-02-06