Digital Marketing Manager

On The Go Hosiery is a National leading manufacturer and distributor of Tights, Leggings, Athletic Socks, and related Hosiery and Apparel products. We are seeking a Digital Marketing Manager to manage Digital Marketing and Digital Content. The ideal candidate will have a proven track record of success in key areas of digital marketing (e.g. SEO, social media, content marketing, email marketing, PPC and SEM), and experience with industry tools for web content creation & analytics, email marketing and social posting.Educational requirements:Bachelor's degree in marketing, mass communications, public relations or related fieldSkills and experience:3-5 years experience in digital marketing with Consumer Packaged Goods or Apparel Brands.project management experience with great attention to detail, ability to manage project timelines, and complex workflow managementAbility to collaborate and effectively communicate with various types of internal and external partners (e.g. creative, technical, and analytical roles)Highly organized with ability to work on multiple projects at once, successfully manage workload, meet deadlines, and deliver high quality work on budgetStrong understanding of integrated digital marketing techniques (email campaigns, social media, search) and knowledge of major social media channels and social media toolsWorking knowledge of technical language, software capabilities, graphic design, web development process, and brand storytelling across digital platformsStrong analytical skills, with the ability to extract and interpret data from various sources and an understanding of web analytic toolsStrong verbal and written communication skills (especially in digital media); Experience developing and translating content for both onsite as well as social media along with demonstrated experience in SEM and SEOBasic to intermediate HTML skillProficient in MS Office Suite, Adobe Creative Cloud, Salesforce Marketing Cloud, and Salesforce Commerce CloudPreferred knowledge of Affiliate Marketing Platforms, SMS Marketing, and WunderkindEssential duties:Lead all digital marketing, strategy and execution of digital marketing plansContribute to creative and development processes by recommending new technologies and creating efficienciesWrite content for digital media, understanding how to adjust writing style based on channel and audienceMeasure and report on digital activity and ROIResearch, recommend and execute influencer engagement activitiesManage digital media assetsCompetitive AnalysisAnalysis of websites and social activities of competitive web sitesStrategy Assessment of user-interface and features implemented by competitive companies or companies with similar target audiencesProject ManagementWork with Brand Leadership Team to develop multi-channel digital media campaigns based on strategic plansCommunicate status of projects to internal team and external partners on a regular basisEnsure that brand voice/standards and technical quality is upheld throughout the project management processManage On The Go Hosiery's current eCommerce platform, including enhancements, bug fixes, and integrations with third-party software and systemsWork Schedule / EnvironmentOn The Go Hosiery's corporate offices are located in Brookhaven, Ga. Up to 50% work from home opportunities will be available after initial 30 day training/acclimation period. Please submit resume through Linked and email at tsmith@

Created: 2025-02-06