Associate Director of Paid Social

Associate Director of Paid SocialBlue Plate Media Services • Summit, NJ (25 Miles West of NYC) - Only Local Candidates Will Be Considered)Qualifications10+ years of social media agency experience (Media Agency Experience a Must)Leader with the ability to articulate paid social strategies thoughtfully and to the pointPlanner and buyer of paid social consumer-facing campaigns with hands-on-keys experienceStrong business and leadership skills to make independent decisions affecting the daily operations and management of campaignsProven, hands-on paid social experience managing a team of direct reports Strong presentation and communication skillsStrong quantitative analysis skillsAbility to make recommendations of statistically significant data setsUtilizes industry knowledge and experienceResponsibilitiesJoin us as the Associate Director of Paid Social, where you'll be at the helm of crafting and executing dynamic strategies, plans, and buys for our portfolio of consumer-facing clientsDive into the world of innovative paid social campaigns and cutting-edge social analyticsIn this role, you'll lead a team, fostering growth and development while providing visionary thought leadershipWorking alongside the Group Director, you will step into this role with conviction, own your work, drive success Bring your creative ideas and social media expertise to drive business growth and strengthen client partnershipsPrimary strategic partner for assigned clients related to social media (strategy and paid)Stay abreast of changes in the market and help clients understand how they can be leveraged to help their brandsTrain employees on back-end management of paid social programs across networks such as Facebook/IG, TikTokCreate POVs and thought leadership showcasing your/BPMS's knowledge in the social spaceDevelop deep understanding of client brands; communicate how paid social media will benefit their audiencesManage team of media analystsPartner with team to create and define measurement plansAssist predictive analytics of social media Ensure social team is using best-in-class tools by staying on top of shifts in market and toolsetsLeverage social media tools to develop strategies and analyze competition and audience segmentsConnect social media with other platforms in the mix, including search (paid and organic)Create social media campaigns that provide a benefit to the audiences our clients are targetingFamiliarity with regulated industries and how social media can be utilized within the regulationsStay up to date on the use of social media in the kid, mom, and family spaceWork alongside creative and PR agencies to adjust messaging Utilize social analytics tools to analyze content promotion efforts and adjust strategies as neededCreate new and innovative ways for clients to engage brandsOversee influencer programsRequirements: • 10+ years of paid social experience; Media agency experience a must • Natural leader with the ability to articulate strategies thoughtfully and to the point • Strong business and leadership skills to make independent decisions affecting daily operations and management of campaigns • Strong presentation and communication skills • Strong quantitative analysis skills • Ability to make recommendations of statistically significant data sets • Utilizes media agency industry knowledge and experience • Kid, Mom and Family experience is a plus!About The CompanyBlue Plate Media Services (BPMS) is a full-service, globally recognized, cross-screen media planning and buying agency, a market leader in reaching and engaging with kids, moms, and families. Celebrating 25 years of best-in-class planning and buying across integrated platforms, and representing a global portfolio of exciting clients, BPMS offers a friendly and collaborative environment where your voice is heard and your role is appreciated"”full benefits, including 401K. To work at BPMS, we expect nothing short of your best. Send your resume, direct email address, and a note explaining why you're the one.HQ is located in downtown Summit, New Jersey. This job description may not include all activities, duties, or responsibilities required of the employee for this job and may be subject to change at any time with or without notice.Due to the high volume of applications, only eligible or matching candidates will be contacted by us. Blue Plate Media Services (BPMS) is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. We will not accept resumes or candidate submittals from employment agencies or outside recruiters.

Created: 2025-02-04