Product Marketing Manager

About WebbulaWebbula helps marketers deliver irresistible offers to receptive audiences. Since 2009, our best-in-class emailHygiene, Data Appends, and Programmatic Audiences services have empowered businesses to drive authentic engagement with their ideal customers. Our industry-leading data solutions protect and enrich first-party data by identifying and reducing email threats, cleaning email lists, appending meaningful audience data, and powering programmatic targeting. Position Overview We are seeking a highly motivated and experienced Product Marketing Managerwith a proven track record in SaaS. The ideal candidate will have at least 3 years of experience driving product positioning, go-to-market strategies, and customer insights. Reporting to the Director of Marketing, you'll work closely with cross-functional teams to define and execute marketing strategies that effectively communicate our product's value and drive customer engagement. This hybrid role includes two in-office days weekly in Wexford, PA. We will also consider fully remote for the right candidate. Key ResponsibilitiesMarket Analysis & PositioningPartner with Senior Product Manager to conduct in-depth market research to understand customer needs, competitive landscape, and industry trends.Develop buyer personas and customer journey maps to guide marketing initiatives.Develop clear and compelling product positioning and messaging that resonates with target personas.Product LaunchPartner with the Director of Marketing to plan the launches of net-new products and releases of existing products.Support go-to-market launches with high-quality campaigns and content.Content & Campaign DevelopmentPartner with Content Marketing Manager to create content (website content, sales collateral, webinars, blogs, email campaigns, white papers, case studies, etc.) that generates pipeline, accelerates sales, and strengthens partner relationshipsCraft campaigns that drive lead generation, customer acquisition, and cross/up-sell opportunities.Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign scheduling.Distribute and train the internal team on positioning/sales enablement as neededPerformance MeasurementTrack and report on the effectiveness of marketing campaigns and initiatives.Use data to refine strategies and drive continuous improvement.QualificationsBachelor's degree in Marketing, Communications, English, or Journalism, or equivalent working experience3+ years of experience in product marketingStrong portfolio of written work including product positioning, blogs, eBooks/white papers, campaigns, and sales enablementProficiency in Salesforce.Proven ability to translate technical concepts into clear, value-driven messaging.Excellent analytical and problem-solving abilities.Excellent communication and collaboration skills, with experience working in a cross-functional team environment.Preferred skillsProficiency in PardotExperience with paid advertising Experience in SaaS Basic HTML knowledge BenefitsCompetitive base salaryHealth, Dental, and 401(k) benefitsHybrid remote work schedule.

Created: 2025-02-04